Prinsip-Prinsip Manajemen VISI Vision is the art of seeing things invisible (NN) Prinsip-Prinsip Manajemen
Visi & Misi Visi merupakan sesuatu yang didambakan untuk dimiliki dimasa depan (what do they want to have), Visi menggambarkan aspirasi masa depan tanpa menspesifikasi cara-cara untuk mencapainya, visi yang efektif adalah visi yang mampu membangkitkan inspirasi Misi adalah bentuk yang didambakan di masa depan (what do they want to be). Misi merupakan sebuah pernyataan yang menegaskan visi lewat pilihan bentuk atau garis besar jalan yang akan diambil untuk sampai pada visi yang telah lebih dulu dirumuskan. Keduanya tidak memiliki dimensi ukur kuantitatif (persentase, besaran waktu, dll).
Articulating a vision Core ideology - core values - core purpose 10-to-30 year-BHAG (Big, Hairy, Audacious Envision future Vivid description Goals)
Philosophy of the founders mission/vision GOALS strategy structure organizational culture system
Core purpose is a company reason for being 3M: to solve unsolvable problems innovatively CARGILL: to improve the standard of living a round the world FANNIE MAE: to strengthen the social fabric by continually democratizing home ownership HP: to make technical contributions for the advancement and welfare of humanity LOST ARROW CORPORATION: to be a role model and a tool for social change PACIFIC THEATERS: to provide a place to flourish and to enhance the community McKinsey & Company: to help leading corporations and governments be more successful Merck: to preserve & improve human life Nike:to experience the emotion of competition, winning and crushing competitors Sony: to experience the joy of advancing and applying technology for the benefit of the public Telecare corporation: to help people with mental impairments realize their full potential Wal-Mart: to give ordinary folk the chance to buy the same thing as rich people Walt Disney: to make people happy
PERNYATAAN MISI YANG EFEKTIF MEMBERI INSPIRASI UNTUK PERUBAHAN BERSIFAT JANGKA PANJANG MUDAH DIMENGERTI DAN DIKOMUNIKASIKAN
PERNYATAAN VISI YANG EFEKTIF CONCISE APPEALS TO ALL STAKEHOLDERS CONSISTENT WITH MISSION AND VALUES VERIFIABLE FEASIBLE INSPIRATIONAL