Creative Thinking and Knowledge Management

Dasar Kompetisi 60-an 70-an 80-an 90-an 2000 - an P E R M I N T A S FLEXIBLE COMPANY QUALITY COMPANY EFFICIENT COMPANY INOVASI PILIHAN KUALITAS BIAYA ORGANISASI YANG INOVATIF ORGANISASI YANG FLEKSIBEL ORGANISASI YANG BERKUALITAS ORGANISASI YANG EFISIEN 60-an 70-an 80-an 90-an TAHUN YANG CERDAS DAYA SAING OTAK 2000 - an P E R M I N T A S

Creative Thinking The Strategic Group, 2006

The Challenge

Importance of creativity The Challenge Importance of creativity APPLE - Think Different campaign and atmosphere PALM – Failing business and issues IDEO – business based on creative ideas How the mind Works Subconscious works  take your mind out of a think  Go for a walk  Inspiration Free Association  Random and non-random links (create a random event)  Mind is good at making connection and association stimulating ideas and allow to explore your mind  use mind-mapping  dimensional nature of brain Filter and patterns  Filter and Pattern (benefit of mind ‘games’ and methods; problem with the way the mind is structured/defence) Learning how to be creative - Methods not for everyone - Choose what works for you - Different kinds of people Listeners Readers Visual - Truth - Know where you are today - Dare to Dream - Visualization - Enjoy the Process - Small steps are very productive and it's easier!

Ideas

The Ideas GENERATE EVALUATE Quality of ideas (rank order) Mind mapping - associative power and visualization - Helps to organize your information and map what’s in your mind Brainstorming, etc - generic term for idea generation and evaluation in group setting EVALUATE Quality of ideas (rank order) Objective review (Six Thinking Hats)  encourage lateral thinking  Various perspective  No time for egos, fast meeting

Tools A small group of people <7

Next Steps

Homework Additional Reading Do something new or different today! Six Thinking Hats - Edward De Bono The Mindmap Book - Tony Buzan Applied Imagination - Alex Osborne

The Fifth Generation Management 1. Jungle Management 2. Management by Direction 3. Management by Objectives 4. Management by Value Creation 5. Knowledge Based Management

Era Feudal Society (akses terhadap tanah): Sejarah Perubahan Prioritas Manajemen Era Feudal Society (akses terhadap tanah): Eksploitasi sumberdaya alam, dan teknologi untuk proses produksi, perdagangan Era Capital Society (akses terhadap modal) Eksploitasi tenaga buruh, dan teknologi untuk maksud mengembangkan komoditi dan aset lainnya Era Knowledge Society (akses terhadap pengetahuan) Pikiran yang sistematis, inovasi dan pengetahuan yang dapat memberikan nilai tambah perusahaan melalui satu kreasi dalam basis organisasi pembelajaran

Peningkatan Social Capital Otomatis Meningkatkan Kapasitas Creating Value

Tacit Knowledge (Subjective) Explicit Knowledge (Objective) TWO TYPES OF KNOWLEDGE Tacit Knowledge (Subjective) Explicit Knowledge (Objective) Knowledge of experience (body) Simultaneous knowledge (here and now) Analog knowledge (practice) Knowledge of rationality (mind) Sequential knowledge (there and them) Digital knowledge (theory) Nonaka and Hirotaka, The Knowledge Creating Company, 1995

CONTENTS OF KNOWLEDGE CREATED BY FOUR MODES Tacit Knowledge Explicit Knowledge to (Socialization) SYMPATHIZED KNOWLEDGE (Externalization) CONCEPTUAL (Internalization) OPERATIONAL (Combination) SYSTEMIC Tacit Knowledge from Explicit Knowledge

Spiral of Organizational Knowledge Creation Epistemological dimension Externalization Explisit knowledge Combination Socialization Tacit knowledge Internalization Epistemological dimension Individual Group Organization Inter-Organization Knowledge level

Five-Phase Model of the Organizational Knowledge-Creation Process Enabling Condition Interaction Autonomy Fluctuation/ Creative chaos Redundancy Requisite variety Tacit knowledge in organization Explicit knowledge in organization Socialization Externalization Combination Cross- leveling knowledge Sharing tacit knowledge Creating concept Justifying concept Building an Archetype Internalization Market Tacit knowledge From collaborating organization From users Explicit knowledge as advertisements, patents, product and/or services Internalization by users

New Knowledge, Capabilities Dual-Directed Adaptive Behavior The Knowing Cycle Stream of Experience Sense Making Shared meanings New Knowledge, Capabilities Dual-Directed Adaptive Behavior Knowledge Creating Decision Making

Knowledge Based Management - From Idea to Reality

The New Focus on "Knowledge" as a Competitive Resource Knowledge creation Continuous innovation Competitive advantage

= To feel as... The case of Barbie Lateral Marketing Process Baby dolls market Teenager New category To feel as... = Doll varieties Vertical Marketing Process

SINGKONG Daun Batang Umbi Farmasi Pakan Ternak Pangan Manusia Kulit Daging Charcoal Briquet Kreasi/Bunga kering Papan Partikel Keripik Pakar Ternak Hasil Olahan Tape Ketela Gaplek Pati Fermentasi Etanol Tepung Tape Pangan pangan Tepung Singkong Pellet/Pakan Ternak Tepung Tapioka Pearl/Flakes Gula Pati Modifikasi Teknologi Baru Protein (Protein Sel Tunggal) Alkohol/ Roti Casabe Meal Farina Milk Makanan Fou Fou African Dish Agbelima Asam Sitrat Asam Laktat Glukosa Fruktosa Sukrosa Maltosa Sirup Monosodium Glutamat Kertas Adhesives Urea Formaidehyde Resin Coadjuvant Tepung Pasta Aceto Cyanohydrin Cuka Bahan Bakar Motor

Manisan Serutan Kelapa Daun Pucuk Daun Manggar Kelapa Pelepah Kering Buah Kelapa Batang Kelapa Akar Papan Bahan Obat-obatan Karpet Pewarna Batik Isolator Batako Pres Margarin Tepung Santan Tuba Keranjang Sampah Topi Kipas Cuka Kelapa Minyak Goreng Cat Gliserin Krim Rambut Shampo Minyak Rambut Arang Karbon Aktif Ikat Pinggang Obat Nyamuk Tempat Buah Biskuit Pengganti Dekstora Manisan Serutan Kelapa

City in the Future

Latihan Ringan

Ada berapa segitiga yang terbentuk dalam gambar ini ?

ADA BERAPA SEGITIGA DALAM GAMBAR INI? J F D H G I A B C

LATIHAN LATERAL THINKING (BERPIKIR OUT OF THE BOX) ? ……….. ? ……….. ? ……….. Di dalam bekerja di kantor, apa saja gunanya PENSIL? ? ……….. ? ……….. ? ……….. ? ……….. ? ………..

generic term for idea generation and evaluation in group setting Latihan Product/Service line apa lagi yang dapat dikembangkan dan dapat memberikan pendapatan signifikan (kontribusi minimal 5% dari gross revenue after tax) bagi perusahaan dalam waktu singkat (kurang dari satu tahun) Brainstorming Rank Order Review Objectives ……………………………. ………………………….. …………………………. generic term for idea generation and evaluation in group setting Quality of ideas