Mengenal Radio Internet Yohanes Widodo @masboi

Salam Kenal Yohanes Widodo @masboi Pengalaman: Dosen Prodi Ilmu Komunikasi Universitas Atma Jaya Yogyakarta (2010-sekarang) Kepala Studio Radio Sonora Palembang (1999-2009) Salah satu pendiri RadioPPIDunia.org

Apa itu Radio Internet? Istilah lain: Web radio, net radio, streaming radio, e-radio Internet radio is an audio broadcasting service on the Internet. Siaran online sering disebut webcasting (TIDAK dipancarkan melalui saluran wireless atau frekuensi). Radio on the Internet!

Transmisi

Jenis Radio Internet 1. AM/FM Broadcast Stream Streaming siaran AM/FM (simulcasting) Streaming siaran radio terrestrial plus penambahan fasilitas lain, a.l. bisa mendengar atau mendownload ARSIP siaran (misal : BBC) 2. Internet-only Radio Stations Streaming of internet-only broadcasts dimana program ditentukan oleh pengelola (“push” technology) Customized streaming of internet-only broadcasts dimana konsumen bisa terlibat secara interaktif (interactivity) dalam menentukan konten program (“pull” technology) 3. Podcasts, di mana konsumen bisa mengunduh program tertentu untuk didengarkan ('On-demand' file serving).

Internet-only radio stations AM/FM broadcast streams Radio Internet Radio Internet Internet-only radio stations AM/FM broadcast streams

Mengapa Radio Internet ? Radio is not limited to AUDIO Bisa dilengkapi foto, gambar, teks, link, serta fasilitas INTERAKTIF, seperti message boards dan chat rooms. Contoh: radioppidunia.org, npr.org Tidak menghabiskan space di hard drive. Bisa didengarkan di mana pun, kapan pun. Tak ada batasan geografis. Biaya murah, bahkan zero cost Appeal to niche listeners (micro-communities)

Mengapa Radio Internet? Availability: Worldwide, Anywhere, anytime Namun, ada kendala: Some sites are available only for users in specific countries Problems with regard to device connected to the Internet Free vs. pay for access models Internet crashes

Mengapa Populer? Apa yang membuat orang flock to Radio Internet? Internet proliferation Increased 3G coverage and sales of Internet capable phones

Sejarah Singkat Radio Internet 1994 : Radio Kampus the University of North Carolina  Radio pertama siaran melalui Internet. 1994: Rolling Stones concert  first major cyberspace multicast concert. 1995: Progressive Networks  RealAudio as a free download. 1996: Virgin Radio London  first European radio station to broadcast its full program live on the internet (multicasting)

Sejarah Singkat Radio Internet 1996: The International Webcasting Association End of 1990s Thousands of Internet radio stations and music sites online. 2000s Internet radio has become a growing phenomenon Internet radio will certainly become a bigger force in society and may be the first giant step toward world integration and globally-minded content. Audience of 50 million people: Radio 30 years, TV 13 years, Internet 4 years.

Perbedaan RT dan RI (Pasar) Radio Terrestrial Radio Internet Teknologi: gelombang radio/Frekuensi. Sinyal radio terbatas di area khusus. Keterbatasan gelombang radio secara geografis. Community of Location: program harus terkait dengan area siaran tertentu. Lokasi punya peran penting dalam penyusunan program. Community of Interest dalam Community of Location Radio Internet tidak bisa memasukkan konten yang ‘very local content’ dlm program. Radio Internet lebih mengacu pada faktor Communities of Interest. Radio Internet mengabaikan faktor Community of Location

Perbedaan RT dan RI (Content) Radio Terrestrial Radio Internet Mengadopsi format yang mirip untuk setiap target pasar. Centralised music playlists with little or no local variation Selected music from a smaller library of artists and songs Incorporated less new music into their output Overlapped each other’s formats significantly Shoutcast.com: 95% music-based; 5% speech-based. “Narrowcasting”: isolated numbers of people who may only make up a small proportion of the population in their localities, but are sufficiently significant in number globally to support a dedicated radio station.

The Listening Environment Radio Terrestrial Radio Internet Portability: Bisa didengarkan di mana pun (kamar mandi, dapur, atau saat rileks di kebun). Secondary activity: Mendengarkan sambil melakukan kegiatan lain (khususnya saat driving). Consistent technology: radio transistor Radio 1.0 Mendengarkan radio sambil beraktivitas di depan komputer. Internet dan gadget memudahkan orang untuk mengakses Radio Internet tanpa harus melalui komputer. Radio 2.0

The Regulatory Environment Radio Terrestrial Radio Internet UU Penyiaran No. 32/2002 Scarcity spectrum of the Internet Tak ada aturan atau ijin terkait Radio Internet, karena ‘no scarcity of spectrum on the Internet’ UU ITE

The Business Model Selling of listeners to advertisers Radio Terrestrial Radio Internet Selling of listeners to advertisers Almost entirely by fixed costs Banner advertising on internet radio web. The fixed costs: A standard computer A standard broadband internet connection (as low as 128kbps) Music playout software Standard web site hosting   The variable costs are: Streaming content Streaming audio server (rental) Marketing costs Royalty payments

Formatted or unformatted ? Live or pre-recorded? Formatted or unformatted ? Occasional or 24/7? Talk radio or music? Community radio or individual?

Start With the Fundamentals What is the purpose of your station and its format? Here are a few: News, talk, sports formats Music formats, Country, Contemporary Hits, Adult Contemporary, Rock, Spanish and Latin, World Music, etc Religious programming formats Public, Government, Community radio formats College, student formats etc

Schedule and Clock

Bisa di mana pun…

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Terima kasih. Salam radio 