IT SEBAGAI ALAT UNTUK MENCIPTAKAN KEUNGGULAN KOMPETISI Drs ec. Indro Kirono,MM

ASSESSING THE ORGANIZATION Do key executives understand impact of IT on the company’s competitive position ??????? Do they understand what is possible with current and forthcoming technology ?????? Do they know how the capabilities and economies of IT will change the way the business is operated and manage ??????? Does the company have the right balance between innovation and managing scarce technology resources ?????

Why set a direction for information resources ? Developing a plan for company’s information resources helps communicate the future to others and provides a consistent rationale for making individual decision Business manager have expressed concern about whether there is some grand scheme within which to make individual decision Use that information for strategic or operational advantage

The outputs of the direction – setting process Information resources Assessment Includes inventorying and critically evaluating these resources in terms how well they are meeting the organization’s business needs. Information vision a written expression of the desired future about how information will be used and managed in the organization Information technology architecture Depicts the way an organization’s information resources will be deployed to deliver that vision

Peranan IT Dalam Organisasi Efisiensi ( process control system ) Efektifitas ( decision making proces ) Komunikasi ( office automation system ) Kolaborasi ( video and teleconference ) Alat kompetisi ( strategic information system )

Perubahan Peran Manajer STI Dahulu 80 % Pengetahuan teknikal Berorientasi pada teknologi Penekanan pada efisiensi Sekarang 80 % pengetahuan bisnis Orientasi pada manusia Penekanan pada kompetisi

Sistem informasi stratejik Vs Sistem informasi dilevel stratejik Untuk manajer atas Untuk merumuskan strategi Hanya sebuah sistem informasi yang disebut dengan sistem informasi eksekutif (SIE) Sistem informasi stratejik Untuk kompetisi Untuk menerapkan strategi Dapat berupa sistem-sistem teknologi apapun di level manapun

5 bentuk ancaman dalam persaingan ( Porter ) Rivalry among existing competitors Threat of new entrance Threat of substitute products and services Bargaining power of customers Bargaining power of supplier

5 Pertanyaan penting dari Applegate,Mc Farlan dan Mc Kenny (1996 ) Can IT changes the basis of competition ?? Can IT build barriers to entry ?? Can IT generate new product ?? Can IT build in switching cost ?? Can IT change the balance of power in supplier relationship ??

SIS Vs. Sistem informasi konvensional Mendukung menejer menerapkan strategi Alat/senjata kompetisi Memenangkan persaingan Internal/eksternal untuk menjangkau konsumen Konvensional mendukung menejer menyelesaikan operasi kritis perusahaan Mengganti tenaga manusia Untuk efisiensi Aplikasi internal