Tuesday, 14 November 2011 Buyung Bengnga. Don’t Judge a Book From its Cover.

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Transcript presentasi:

Tuesday, 14 November 2011 Buyung Bengnga

Don’t Judge a Book From its Cover

Apalah Arti Sebuah nama

Apa itu PR ???

Pencitraan + jual diri = Public Relations

What is the differences between PR and HUMAS ???

 HUMAS --- Instansi Pemerintah  PR --- Swasta / BUMN  Ruang lingkup pekerjaan HUMAS itu terbatas, sedangkan PR itu ruang lingkup pekerjaannya lebih luas

PR dan Marcomm

Marketing communication adalah aktivitas penyiaran, edukasi, pemberitaan. Tujuannya adalah meningkatkan awareness, mendidik konsumen, membuat konsumen menjadi tahu, bahkan berniat untuk membeli

Tugas dan Tanggung Jawab PR / Marcomm

 ATL (above the line) - Awareness - Branding  BTL (below the line) - Event - Supporting event  Alternative Media Promo - Merchandise - Mobil Branding

When you become a PRO or a Marcomm, siapa yang menjadi client mu?

Every person is a PR, either its for themself or for their company that they represent

Kriteria untuk menjadi “a good PRO“

 Mampu berbahasa/ komunkasi  Penampilan / Appearance  Confidence  Wawasan yang luas  Good “SWOT” analysis (strength, weakness, opportunity, treat – thread)