2nd MEETING Assignment 4A “Exploring Grids” Assignment 4 B “Redesign Grids” Create several alternatives grid sysytem using the provided elements: (min 3) Heading: Green Campus Sub-Head: Thinking green to save the Earth Image: tree, human, book, leaves, planet Earth, human (can also add basic elements of design) Body copy: min 1/2 page out of 2 x A4 From some design examples, relayout 1 news article, 1 printAd, and 1 poster (computerized if possible)

What have you learn from 1st meeting? design ELEMENTS DOT | LINES | SHAPE | VALUE| TEXTURE | SPACE| SIZE | COLOR design PRINCIPLES (A)SYMMETRY | PROXIMITY | CONTRAST | UNITY | REPETITION | VISUAL HIERARCHY | DYNAMICS | EMPHASIS LAYOUT & COMPOSITION BALANCE | RHYTM | EMPHASIS | UNITY

Understanding design elements, principles, and its applications through GESTALT theory ”seeing is believing” The Brain is filtering and cataloging images. GESTALT is visual perception as a “Whole”

How do the eyes see things? The conviction developed that the whole is more than the sum of its parts. Each part is influenced by those around it

How the eye see things according to Gestalt Principles 1.Similarity 2.Proximity 3.Continuation 4.Closure 5.Figure/Ground

TERMINOLOGY Similarity Proximity Continuation Closure Figure/Ground The eye will notice and group similarities while separating differences. Grouping by similarity in spatial locations. The eye will follow a line or curve. The eyes are pleased by shapes that are not interrupted, but form a harmonius relationship with adjoining shapes. The eye will complete a line or curve in order to form a familiar shape. The eye and mind separate an object (figure) from its surroundings (ground) Source: Graphic Design Basics, pg

How the eye see things according to Gestalt Principles: SIMILARITY

How the eye see things according to Gestalt Principles: PROXIMITY

How the eye see things according to Gestalt Principles: CONTINUATION

How the eye see things according to Gestalt Principles: CLOSURE

How the eye see things according to Gestalt Principles: FIGURE/GROUND

QUIZ-GESTALT THEORY

Analyzing a page layout using GESTALT THEORY

Common mistakes on designing a PAGE LAYOUT

TERMINOLOGY Widow Orphan Block River Satu baris pendek yang merupakan baris terakhir dari sebuah paragraf yang berdiri tunggal dan hadir menjadi baris pertama pada halaman berikutnya. Atau satu buah kata yang tersisa di baris terakhir dalam sebuah paragraf. Satu baris pendek yang merupakan baris pertama dari sebuah paragraf yang berdiri tunggal dan menjadi baris terakhir dalam sebuah halaman. Tiga atau empat buah tanda sambung (hyphens) yang bersusun pada bagian akhir dari beberapa garis yang berurutan dalam sebuah halaman. Sebuah bentuk yang terjadi karena adanya jarak antar kata dari beberapa baris yang berurutan dan membentuk sebuah bidang putih seperti alur sungai. Source: TIPOGRAFI dalam desain Grafis, pg. 94