Dr. Djoko Poernomo, M.Si Dosen Prodi Adm. Bisnis FISIP UNEJ Matakuliah Kebijakan Bisnis 18 Agustus 2014 (1)

1)Kuliah dimulai pk – (toleransi mahasiswa terlambat 15 menit, lebih dari itu tidak boleh masuk kelas). Toleransi dosen (saya) terlambat sampai dengan 30 menit, lebih dari itu kuliah dianggap kosong, kecuali ada pemberitahuan dari saya bahwa saya datang terlambat (mungkin karena kendaraan mogok dijalan, dsb). 2)Mahasiswa berpakaian rapi (tidak memakai kaos oblong dan sandal jepit) selama mengikuti kuliah 3)Minimal mengikuti kuliah sampai dengan 75%. Kurang dari itu tidak boleh mengikuti UAS 4)Metode pembelajaran: student centre learning 5)Model perkuliahan: ceramah, diskusi kelompok, studi lapangan, tugas individu dan atau kelompok 6)Komponen penilaian hasil belajar: tugas individu, kelompok, kuis, UTS, UAS

Capaian Pembelajaran Mahasiswa dapat menjelaskan konsep strategi dalam perusahaan dan pengelolaannya (manajemen strategi) Mahasiswa dapat menjelaskan evolusi bidang manajemen strategis dan perspektif perusahaan bisnis. Mahasiswa dapat menjelaskan hubungan manajemen strategis dengan studi kasus secara pedagogi.

Strategic management Set of managerial decisions that determine the long term performance of a firm --- Wheelan and hunger (2002) Entails the analysis of external and internal environments of a firm to maximize the effective use of resources in relation to its objectives– Bracker 2001

Chronological evolution Descriptor1950’s and 1960’s1970’s1980’s1990’s 21 st century EnvironmentStableDynamic complex Highly dynamic Hyper competitive Focus Content Top management Content Top management Content Top management Process, Organisation Process Organisation Decision makingRational, synopticRational synoptic Rational, participative Context dependent Context depende nt View of Implementatio n Distinct Given Distinct Given Distinct Given Integrated Research Processual, longitudinal Cross sectional Processual Longitudinal Processual Longitudinal Dominant schoolDesignPlanningPositioning Cultural Learning Learning, Organic Strategy paradigm Static, exploit Opportunities, Static, detailed planning Static, position defense Static, adaptive Dynamic adaptive

Strategy definitions Mintzberg A mediating force between the organization and environment: consistent patterns in streams of organizational decisions to deal with the environment. Andrews(1970)pattern of objectives, purposes, or goals stated in such a way so as to define what business the company is in or is to be in and the kind of company it is or to be Chandler 1962: strategy is the determinator of the basic long term goals of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals.

Concepts Process is –Sequence of events, actions and activities unfolding over time in a context ( Pettigrew 1997) Content is –matter dealt in a field of study (Merriam Webster dictionary 2007) Content Answers question “ what” Process Answers question “how and why” (Van de ven and Huber 1990) Resource: is an asset, competency, process, skill or knowledge over which control is maintained ( Wheelen and Hunger 2001, pp81 )

Components of Strategy Context (why/where?) Process (how?) Content (what?)

Strategy -- definitions

Decision Making Strategic Tactical Operational Are Rare, consequential and directive

Source: Hambrick and Fredrickson, 2001, Are you sure you have a strategy?, Academy of Management Executive, 15, 4

Context: Strategic Analysis Content: Strategic Choice Process: Strategy Implementation The environment Culture and stakeholder expectations Resources and strategic capabilities Planning and allocating resources Firm structure and design Managing strategic change Identifying strategic options Evaluating options Selecting strategy Components of Strategy

Strategy Hierarchy © Prentice Hall, 2006

Tools for Managing Strategy TOWS Matrix BCG Matrix Ansoff’s Growth Matrix Industry Attractiveness Business Strength Matrix Porter’s Five Forces Model Porter’s Generic Strategies Core Competence

Referensi  Narayana, BVL., 2009, Strategic Management: Workshop on Strategy, SPTM/ RSC/BRC.  Hunger, J. David., Wheelen, Thomas L., 1996, Strategic Management, by Addison Wesley Publishing Company Inc.

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