E-Commerce Onno W. Purbo

Outline zE-Commerce Teori-nya.. zBeberapa Isu Utama di e-commerce zAkses WARNET

Tantangan Selanjutnya.. zKnowledge Management zDistributed Knowledge zLearning Organization zCollaborative Learning zGeneration Lap

Filosofi Dasar zRizki & pahala – sesuai dengan amal & ibadah. zDunia elektronik mengeffisienkan amal & ibadah untuk orang banyak.

E-Comm Teori-nya...

Strategi Perdagangan zHarga Bersaing zMutu Tinggi zKetepatan Waktu sampai ke Pasar

Tradisional vs Elektronik zSulit promosi & akses pasar zketimpangan persaingan dagang zpaperwork zekonomi biaya tinggi & birokrasi zprosedur manual zpasar kurang kompetitif z Akses pasar mudah z penilaian independent z negosiasi & penawaran standard z kemudahan permintaan produk baru. z Alur informasi transparant z pelayanan interaktif

International Trade

E-Commerce sederhana

Community Building zAktif di mailing list zSubscribe via: zResponds responds responds yRizki equivalent dengan kecepatan meresponds.

Produksi Informasi zTulis artikel zTulis buku zTerbitkan di: yDetik.com yAstaga!com yKompas.com

E-Commerce Rumit

E-commerce zBusiness-to-Customer (B2C) zBusiness-to-Government (B2G) zBusiness-to-Business (B2B) y80% transaksi e-commerce.

Isu utama e-commerce zPayment Method zCertificate Authority zInternet Infrastructure yTidak harus Web. yDapat hanya . zRegulasi

Payment Method zTransaksi model ATM. zPembayaran 2 pihak tanpa perantara. zPembayaran 2 pihak dengan perantara. zMicropayment. zAnonymous Digital Cash.

Business-to-Customer zBiasanya Web.

Ars. Business - Customer

Business-to-Business

Start e-Commerce Indonesia zhttp:// (CommerceNet) zIndosatCom zEDI Indonesia Luar Negeri zhttp://store.yahoo.comhttp://store.yahoo.com zhttp:// zhttp:// zhttp://

Standard e-Commerce zElectronic Data Interchange (EDI) zOpen Buying on the Internet (OBI) yhttp:// (Microsoft) zOpen Trading Protocol (OTP) ySun, IBM, Oracle zOpen Profiling Standard (OPS) zSocket Secure Layer (SSL) yNetscape zSecure Electronic Transaction (SET) yVisa & MasterCard

Database dibalik Web Server

Electronic Data Interchange

X.21 UN/EDIFACT

Electronic Data Interchange

Example of EDI Message ST*850*00001 BEG*00*SA*EDI-9966*** TAX* N1*ST*THE CORNER STORE*09* N3*601 FIRST STREET N4*CROSSROADS*NY*10016 N3*900 EASY STREET PER*PD*JOHN JONES**TE* ITD*01*03*2.000***10**30 FOB*CC*****OR DTM*002* PO1*1* *LB* *QT*PN* CTT*2* SE*22*00001

Example of EDI Message ST*850*00001 BEG*00*SA*EDI-9966*** TAX* N1*ST*THE CORNER STORE*09* N3*601 FIRST STREET N4*CROSSROADS*NY*10016 N3*900 EASY STREET PER*PD*JOHN JONES**TE* ITD*01*03*2.000***10**30 FOB*CC*****OR DTM*002* PO1*1* *LB* *QT*PN* CTT*2* SE*22*00001 ASCII Text Message Easy To Transport via Easy to Transport via Internet Easy to Protect, say using PGP, PEM etc.

Allow The User to Connect To VAN & Internet

Firewall To Protect

Tunneling & Create ExtraNet (Virtual VAN)

PGP / PEM for Added Protection

Major cost to move to EDI zPurchase EDI software. zContract with a VAN service provider (or Internet). zDo the data analysis needed to map information from their application systems into the EDI standard format. zDo the programming required to create a file that can interface with EDI translation software.

Practical Implementation zW. Houser, J. Griffin & C. Hage, “Request for Comments: 1865: EDI Meets the Internet - Frequently Asked Questions about Electronic Data Interchange (EDI) on the Internet”, January 1996.

Strategi Umum...

Strategi Umum zDo a competitive analysis and remember content is king zThe name of the game is the domain. zDon't waste your time, do a timeline. zRespond, respond, respond zGo on the circuit

Contoh Offensive di Lapangan zCanada Indonesia Technology Network

Canada Indonesia TechNet (CITN) zObjectives yEmpower SMEs (Small Medium Enterprises) zComponents yEducation, Research, NGO, Gov’t yCanadian Funding zContact

CITN - CTN Mapping

zObjectives xSMEs xVoluntary zComponents xSalman, RCTI, Bank, Deptan zContact

Wong-cilik mapping

Supporting Technology

Alternatif Teknologi zWireless zWarung Internet Fokus pada Warung Internet

Diskusi di Internet.. zisi berita ysubscribe (mailing-list) ysubscribe sysop-l zresponds sesuai permintaan majordomo

Akses Web

Windows95 + Wingate

Akses Web zGateway PC zWindows95 zWingate zhttp:// zhttp://

Konsekuensi Akses Web zAkses Web adalah komoditi mahal. zSekitar Rp / jam.

Akses ..

Akses zMenggunakan FreeWeb Mail ymail.yahoo.com ymailcity.com yusa.net zMenggunakan Warung Internet zCara MAHAL untuk akses ! (sekitar Rp / )

Akses zAccount dari ISP (umumnya 1 ) zShare bersama account dari ISP. zMembeli beberapa account dari ISP zMengakali satu account dengan banyak Full Name

Bagaimana kalau? zSatu account ke ISP.. zMempunyai domain sendiri yunair.ac-id.net ysmun1.ac-id.net ysmpn2-bandung.ac-id.net ydipanegara.ac-id.net zBanyak addres dengan format

Bagaimana kalau? zTANPA account di ISP.. zMempunyai domain sendiri yunair.ac-id.net ysmun1.ac-id.net ysmpn2-bandung.ac-id.net ydipanegara.ac-id.net zBanyak addres dengan format

Bagaimana kalau? zRp. 150 / menit zCukup 5-10 menit / hari? zCukup Rp / bulan? z+ biaya service ETRN / DomainPOP

Akses Windows95 + MDaemon

Dua Alternatif zServis ETRN zServis DomainPOP

Akses zMdaemon yhttp:// yhttp:// zGunakan command ETRN zCari servis ETRN yetrn.com yetrn-host.itb.ac.id

Akses zMdaemon yhttp:// yhttp:// zGunakan command DomainPOP zCari servis DomainPOP yetrn-host.itb.ac.id

Skenario Servis ETRN

Player di Mail Servis Tempat Menyimpan Sementara Mail Server Ambil Mail dari ETRN User Workstation di LAN

Setup / Persiapan Operator Setup Domain di simpan Registrasi Domain MX ke host ETRN

Mail Server Dial Internet Dial ke ISP Request Dequeue Mail Kirim Mail ke Server Internet

ETRN host mengirim mail ETRN host Kirim mail

User Mengambil Mail User LAN Ambil Mail POP3 ke Mail Server Lokal

User Mengambil Mail Software MS Outlook Express Eudora

Skenario DomainPOP

Player di Mail Servis Tempat Menyimpan Sementara Mail Server Ambil Mail dari ETRN User Workstation di LAN

Setup / Persiapan Operator Setup Domain di simpan Registrasi Domain MX ke host ETRN

Mail Server Dial Internet Dial ke ISP Request DomainPOP mail Kirim Mail ke Server Internet

MX host mengirim mail MX host Kirim mail

User Mengambil Mail User LAN Ambil Mail POP3 ke Mail Server Lokal

User Mengambil Mail Software MS Outlook Express Eudora

Kunci keberhasilan

Sumber Daya Manusia zVisi zLeadership zCommitment zDedikasi zKeahlian z…. Sedikit $$$ …

Terima kasih

Referensi zHttp://xxx.itb.ac.id/~yc1dav/ zhttp://digital.lib.itb.ac.id/