I D E A F I R S T HANDOKO HENDROYONO

IDEA, IDEA, IDEA (forget format)

MIND OPENER

SOLUTION

BEING FRESH

ENTERTAINING VALUE

LET’S HAVE AN INTERCOURSE, RIGHT NOW!

NO JOB IS TOO SMALL.

OUR PASSION MAKES IT BIG.

HOW FAR WE CAN STRECH IT? THIS FAR…

CREATIVE ENERGY

THINK BIG. BE AGILE.

WHAT IS ADVERTISING?

Era Mass Media telah lewat. Jaman ketika sebuah produk dilempar ke pasar melalui iklan TV yang dibombardir besar-besaran. Hari ini, cara berkomunikasi seperti ini tak lagi bertaji. Bukan berarti iklan TV tak efektif lagi, namun kultur konsumenlah yang menjadi acuan dalam menciptakan koneksi dan juga experience antara produk dan audiencenya. SELAMAT TINGGAL ERA 80’

PRO DUC T BUATLAH SEMUA PERHATIAN TERTUJU DISINI PRODUCT PACKAGING DISTRIBUTION/CHANNEL ADVERTISING Because the most powerful Brand experiences & connections begin with the PRODUCT Alex Bogusky and John Winsor “ “ Coba perhatikan ilustrasi diatas; Packaging adalah medium, Channel adalah medium. Adalah fakta di kota-kota besar di Indonesia, Mall atau Pusat Perbelanjaan adalah pusat pertemuan budaya yang menjadi pusat kegiatan masyarakat.

J.CO PASSPORT FOR SINGAPORE LAUNCH THE PRESS ON QUICK SHOPPING & QUICK COOKING OXFAM – RAISING HER VOICE

THE COURAGE TO FACE CHANGES

FROM ADVERTISING AGENCY TO CREATIVE/MARKETING CONSULTANT

FROM AD MAKER TO SOLUTION PROVIDER

INTERRUPTION

e X ENGAGEMENT INTERRUPTION

BELOW ?/

/ABOVE ?

ST ORY

Start with Packaging… Research findings show that first impression COUNTS. Therefore Packaging is a medium for us to tell our story. Come to think of it: everything is medium Then again, anything can be medium

DO RESEARCH :

Mari kita berpikir logis? Mampukah sebuah PRINT AD bisa menciptakan “magic” untuk menggerakkan audience di jaman yang penuh sesak ini. Berpikir Program adalah sebuah keharusan untuk menciptakan CONNECTION. Iklan hanyalah Awareness, Program lebih intens dari itu. Kalau kita berpikir Program tentunya kita berpikir Engagement dimana kedekatan antara produk dan konsumen menjadi lebih intim. AN AD HEADLINEHEREHEADLINEHEREHEADLINEHEREHEADLINE LOGOHERE THINK PROGRAM NOT

EXPLORING

INSIGHTS TOPLINE FINDING: GIVING A HELPING HAND [ Housewives, 25-34, C SES ] Keinginan membantu itu tidak melihat kelas sosial. Membantu itu bisa dalam bentuk macam-macam. Membantu dengan cara membeli (barang) merupakan konsep yang diterima dan tidak dipandang kurang nilainya dalam “membantu” itu sendiri Bahkan pada saat susah pun, orang tetap akan membantu.

IDEA STORY = LABEL

TVC LAUNCH

PRINT – LAUNCH & PROGRESS

POS – GENERAL TRADE

TVC PROGRESS PRESS CONFERENCE & ADVERTORIAL

ONLINE

PHOTO EXHIBITION

REPORT CAMPAIGN: TV, PRINT, OOH, MICROSITE

PRINT

MICROSITE

OUT OF HOME

AWARENESS OF SUS PROGRAM Consumers recognize the SUS 2008 program (high spontaneous recall of post-program ads) and perceive it as a good program for Aqua to show that it cares about the needy of Indonesia. Gives Aqua a caring image. Majority of the respondents were not aware that the 2008 SUS program was carried out at NTT. Most felt the program had been done somewhere in remote Eastern Indonesia: Maluku, Ambon or Papua.

Start with Packaging… Research findings show that first impression COUNTS. Therefore Packaging is a medium for us to tell our story. Come to think of it: everything is medium Then again, anything can be medium

THINK PROGRAM NOT AD.

CREATIVE PALLETTE

NEWS FILLERS INTERNAL CAMPAIGN MEDIA OUTREACH PRINT/ POSTERS TVC MODERN TRADE TRADITIONAL TRADE CULTURAL EVENT/EXHIBITION BILLBOARD PACKAGING SOCIAL MEDIA/ONLINE

NEWS FILLERS INTERNAL CAMPAIGN MEDIA OUTREACH PRINT/ POSTERS TVC MODERN TRADE TRADITIONAL TRADE CULTURAL EVENT/EXHIBITION BILLBOARD PACKAGING SOCIAL MEDIA/ONLINE MEDIA NEUTRAL : OUR WAY OF WORK PEOPLE INSIGHT ENGAGEMENT IDEAS INFLUENCE & ADVOCACY Interruption (Monologue) Permission (Dialogue)