Chapter 9 Looking for Business Ideas

Teaching Objectives Menjelaskan cara untuk menemukan ide-ide baru Menjelaskan usaha kelompok kreatif Menjelaskan bidang kelompok konsultatif bisnis Menggambarkan kelompok usaha jasa Jelaskan bidang kelompok usaha analitis Jelaskan ide bisnis imitasi

Word Creation Game a.Core game Creating a variety of new creations from a combination of two cards b.Target Creating a business idea / product through a combination of the idea of spontaneity and HERB Camper c.Time: 15 minutes d.Procedure

Atm Method Studying the existing business Assessing the inputs and outputs of a business Analyzing population trends and demographic data Assessing economic trends Imitating and Modifying 4 P(Place, Price, Product, Promotion)

What do consumers want ? How do I satisfy the consumer ? What is the best way to satisfy consumers ? ? Consumers who have problems / desires in 4P What is the solution ? What products / services can be offered ? GAP Modification 4P

Dimensional Analysis ANALOGI Ink : quick dry body : a colorful cover : materials functions : add radio / lamp Bike Cars

2-Column MATRIKS MORFOLOGI truk fhoto medium cleaned Packaging form material how to clean up

Competitive Analysis ORDER WINNER break-down raft back analysis process cost analysis current taste : Innovation comfortable atmosphere attractive packaging

Inovation

"Match your business options with character, talent, skill, and your hobby ".... Questionaire Dedikasi/Pelayanan Dominasi/ Pengarahan Introvert/Produksi Ekstrovert /Distribusi P - konsultatif K - Analitis T - Service D - kreatif Remember!

Questioner Being in Which Personality Quadrant you ? What Type of Business Is Right for Your Personality ?

Relationships Creativity, Idea, and Opportunity CREATIVITY IDE OPPORTUNITIES

Sample Idea That Failed So Opportunities Japan Invention Unusefulness

There are 4 ways to assess whether an idea is a good opportunity : Market Market Growth Potential Cost Risk

PRODUCT TYPE (customized / MASSAL) LARGE / SIZE TARGET (STP) DEVELOPMENT Market +/-

Margin Enough Durable Economi +/-

Competition Tight / No Difficult / easy to imitate Risk +/-

Assessment Format Format Check List A Potential Opportunity Ideas

Practical Tips Carilah Ide Bisnis oleh: Sering menghadiri pameran dagang dan investasi Belajar keterampilan pekerja lokal Investigasi material lokal dan sumber daya lainnya Menilai peluang untuk substitusi produk impor

Quotation "Ketika satu pintu tertutup maka pintu lain terbuka. Namun, kita sering tertegun menyesali pintu tertutup, bahwa dia tidak bisa melihat pintu lain terbuka bagi kita" - Alexander Graham Bell Jauhkan Teruskan Dengan Bright Ideas