Agung Nusantara Ekonomi Manajerial Kepustakaan: Maurice, S. Charles, and Christopher R. Thomas, 1999. Managerial Economics. Irwin McGraw-Hill. Truett, Lila J. and Dale B. Truett, 2001. Managerial Economics: Analysis, Problems, Cases. South-Western College Publishing.
Managerial Economics – Decision Making Basic Analytical Area Business Functional Area Accounting Math & Stat Managerial Ec’s Decision Science Finance Decision Techniques Marketing Management Decision Alternatives Chief Executive Officer Chief Operating Officer Chief Financial Officer Other Key Executives Board of Directors Optimizing Decisions
Economic Profit & Accounting Profit Total Revenue Total Revenue Explicit Cost Explicit Cost Normal Profit
Tujuan yang realistis? Maximizing Profit Tujuan perusahaan adalah memaksimumkan laba Elemen perusahaan: Stockholders – Executives – Employee Tujuan yang realistis?
Principle – Agent Problem Maksimisasi Profit Nilai Perusahaan naik Nilai Perusahaan (Value of a Firm) tergantung pada ekspektasi profit Manfaat di raih Stockholders
Kontroversi Managerial Compensation Hipotesis Perilaku Perusahaan: Profit Maximization Market Share Maximization Growth Maximization Maximization of Managerial Return
Macroeconomics & Microeconomics Macroeconomics: studi ekonomi dengan fokus perekonomian secara keseluruhan Microeconomics: studi ekonomi dengan fokus perekonomian secara individual