SEMINAR HASIL PENELITIAN 23 Desember 2008 E-BUSINESS PERTEMUAN 4 MARKETING ON THE WEB Rr. Rooswanti Putri A.A., S.Kom, M.M. Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 MARKETING Your Competitor Your Customer You Your Problem Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 MARKETING Dipahami kebutuhan dan keinginannya. Dicari, dijaga, dan dikembangkan. Superior Value Dihadapi dengan: Diferensiasi. Perlindungan hukum. Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 MARKETING Marketing: process of creating and delivering superior value to large customer group at low cost relative to price and to produce returns and growth. Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 STP PROCESS Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 STP MODEL Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 MARKETING MIX Marketing Mix Product Product variety Quality Design Features Brand name Packaging Sizes Services Warranties Returns Place Channels Coverage Assortments Locations Inventory Transport Price List price Discounts Allowances Payment period Credit terms Promotion Sales promotion Advertising Sales force Public relations Direct marketing Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 PRODUCT Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 PRODUCT Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 PRICE Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 PLACE Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 PROMOTION Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 PROMOTION Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 PROMOTION Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 PROMOTION Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 ARE 4 Ps ENOUGH? The Others P: Politics & Public Opinion (Kotler). Prayer, People, Physical Evidence, Process, Public Relations. Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 E-MARKETING E-Marketing is the use of electronic communications technology, such as the internet, to achieve marketing objectives. E-Marketing tools: web, e-mail, databases, wireless, and digital television. Web  Marketing on the Web. Maryono Supoyo - 0530200048

E-MARKETING PADA MARKETING MIX SEMINAR HASIL PENELITIAN 23 Desember 2008 E-MARKETING PADA MARKETING MIX The web influences the construction of the marketing mix. Marketing Mix Product Product variety Quality Design Features Brand name Packaging Sizes Services Warranties Returns Place Channels Coverage Assortments Locations Inventory Transport Price List price Discounts Allowances Payment period Credit terms Promotion Sales promotion Advertising Sales force Public relations Direct marketing Maryono Supoyo - 0530200048

E-BUSINESS, E-COMMERCE, E-MARKETING SEMINAR HASIL PENELITIAN 23 Desember 2008 E-BUSINESS, E-COMMERCE, E-MARKETING Maryono Supoyo - 0530200048

E-BUSINESS, E-COMMERCE, E-MARKETING SEMINAR HASIL PENELITIAN 23 Desember 2008 E-BUSINESS, E-COMMERCE, E-MARKETING E-Business E-Commerce E-Marketing E-Business E-Commerce E-Marketing Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 TUGAS Tulis dan cetak pada 1 lembar A4, perbedaan materi kuliah pertemuan 4 dengan ketiga referensi (Laudon & Traver, Turban, dan Schneider). Keyword materi kuliah pertemuan 4 : Marketing, Web, E-Marketing. Maryono Supoyo - 0530200048

SEMINAR HASIL PENELITIAN 23 Desember 2008 TERIMA KASIH Maryono Supoyo - 0530200048