Strategi Pengelolaan Usaha Perjalanan Wisata
Uraian Silabus Pertemuan Uraian Pokok Bahasan 1 Penjelasan Silabus dan Pendahuluan 2 Pengantar Bisnis Perjalanan Wisata 3 Komponen Produk Perjalanan Wisata 4 Dasar Penyusunan Taylor Made Tour 5 Penyusunan Taylor Made Tour dengan FOC 6 Penyusunan Outbound Tour dengan FOC 7 Dasar Penyusunan Ready Made Tour 8 UTS
Tujuan Perkuliahan Mahasiswa memahami konsep umum Intermediary Business Mahasiswa mengetahui fenomena bisnis dan arah perkembangan usaha perjalanan wisata di Indonesia
Traveler Generating Region Tourist Destination Region The Tourism System Departing Travelers Traveler Generating Region Tourist Destination Region Transit Route Region ReturningTravelers Weaver & Opperman (2000)
Tipe-tipe Perusahaan Perjalanan Wholesaler Tour Operator Travel Agent Sub Agent e – Agent Travel Consultant
Modern Tours & Travel Business (Thomas Cook) An Inclusive, pre paid, one-fee structure that covered transportation, accommodation, guides, food and other goods and services Organized itineraries Based on Rigid Time Schedules Uniform Products of a highly professional quality Affordable prices, made possible by the economies of scale through large customer volumes
assemble and distribute the package to the consumer How tour operators link the elements of a holiday together to produce, assemble and distribute the package to the consumer Supply Transport Companies Tourist Services Accomodation Providers Packaging of elements into a product by a tour operator Corporate Direct Selling Internet Call Centre Virtual agency through online travel company/teletext Intermediaries Travel Agent Demand Customer /Tourist Page, Stephen (2007)
The Future of Travel Retailing Tourism Suppliers Business to consumer Business to consumer e-tailers e-tailers Low-cost Travel Competition and substitution of retailing channels The Consumer Tour Operator, DS online/phone Direct Selling Direct Selling Travel Agents (Virtual) Travel Agents (Virtual) Tourism Suppliers Existing information communication technologies Future information communication technologies Page, Stephen (2007)