Upload presentasi
Presentasi sedang didownload. Silahkan tunggu
1
PROSES KERJA AGENCY PERIKLANAN
(Sumber:Lintas ADV.)
2
ALUR KERJA AGENCY Client Agency Product Brief CS Consumer Creative
Based: positioning Brief CS Consumer Segmentation Planning Targeting Agency Creative Positioning Media
3
STRUKTUR BIRO IKLAN Creative Media Client Service Account Handler
Production Media Commercial
4
Aktivitas Client Service (CS)
Brief Client Service Account Handler Consumer STP Planning Theme Image Creative Tactics Metode dan Jangka waktu
5
Proses awal, Kerja CS K Client O N S U M E Client Creative Service
First understand To give understood Creative Client Service
6
Relasional berbagai pihak
Konsumen (insight + barrier) Strategy creative Base on Consumer’s map Manufacturer Agency Media To determination Bargaining Give reference By research
7
Proses Kreatif Kreatif Client Konsep (big idea) Produksi Eksekusi
Strategi kreatif Konsep Axe: double drop Konsep (big idea) Kreatif Film Format Testimonial Client Slice of life Audio Visual Humor PH: Film Produksi Eksekusi Print Studio Rec. Photografer
8
Penemuan Ide ? Focus group Proses Brain ‘In-out storming Listening’
Alternative Facilitator Ideagiver Problem Owner ?
9
Theme of Advertising Contoh kasus: CLEAR Shampo EXOTIC Thema
Amazon: Bangkok / 1,5 M (1 bulan) Matrix: menggunakan 50 kamera Thema
10
Terima kasih Atas perhatiannya
Presentasi serupa
© 2024 SlidePlayer.info Inc.
All rights reserved.