MANAJEMEN STRATEJIK Strategic Management

Presentasi berjudul: "MANAJEMEN STRATEJIK Strategic Management"— Transcript presentasi:

1 MANAJEMEN STRATEJIK Strategic Management
DEFINISI sekumpulan keputusan dan tindakan yang menghasilkan perumusan (formulasi) dan pelaksanaan (implementasi) rencana-rencana yang dirancang untuk mencapai sasaran-sasaran perusahaan (Pearce & Robinson) suatu proses menentukan tujuan jangka panjang organisasi, membuat keputusan dan mengalokasikan sumber daya untuk mencapai tujuan organisasi (Stewart Howe) p r o s e s

2 Siapa yang bertanggungjawab terhadap penyusunan perencanan stratejik ?

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4 08 09 10 11 2030 2020 Visi

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7 PROSES MANAJEMEN STRATEJIK

8 PROSES MANAJEMEN STRATEJIK
HILL & JONES Management Strategic An Integrated Approach

9 Implementasi Strategy
TUJUAN Analisis Eksternal Kesempatan & Ancaman Analisis Internal Kekuatan & Kelemahan SWOT Pilihan Strategi Tkt. Fungsional Tkt. Business Tkt. Global feedback Tkt. Korporasi Implementasi Strategy Design Struktur Organisasi Matching Strategy, struktur & Kontrol Design sistem pengawasan Managing Strategic Change

10 JOHN ARGENTI Practical Corporate Planning

11 Alternative Strategies
Form Planning Team Objectives and targets Forecasts and Gaps Strengths and Weaknesses Threats and Opportunities Alternative Strategies Selected Strategies Evaluation Action Plans Monitoring

12 PEARCE – ROBINSON STRATEGIC MANAGEMENT Formulation, Implementation and Control

13 Strategic Analysis and Choice
SM Model Company Mission, Social Resp., and Ethics External Env. (Remote, Industry Operating) Internal Analysis Possible ? Desired ? Strategic Analysis and Choice Long-term Objectives Generic and Grand Strategies Short-term Objectives Functional Tactics Policies Organizational Structure, And Culture Strategic Control, Innovation Major Impact Minor Impact

14 FRED & FORREST R. DAVID

15 Strength Weakness Opportunity Threat
SWOT ANALYSIS Strength Weakness Opportunity Threat

16 Bourgeois III overcome weaknesses grow restructure diversify
Numerous environmental opportunities overcome weaknesses grow Critical internal weaknesses Substantial Internal strengths restructure diversify Major Environmental threats

17 Hirarki (jenjang) pengambilan keputusan
Alternatif 1 Tingkat Korporasi/bisnis Strategy Produksi - Operasi / Litbang Strategy Keuangan/ Akunting Strategy Pemasaran Strategy Hubungan Karyawan Tingkat fungsional

18 Alternatif 2 Tingkat Korporasi Tkt. Korporasi BISNIS 1 BISNIS 2 BISNIS
3 Tkt. bisnis Strategy Produksi - Operasi / Litbang Strategy Keuangan/ Akunting Strategy Pemasaran Strategy Hubungan Karyawan Tkt. Fungsional

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