PERIKLANAN (Sumber:Lintas ADV.).

Presentasi berjudul: "PERIKLANAN (Sumber:Lintas ADV.)."— Transcript presentasi:

1 PERIKLANAN (Sumber:Lintas ADV.)

2 ALUR KERJA AGENCY Client Agency Product Brief CS Consumer Creative
Based: positioning Brief CS Consumer Segmentation Planning Targeting Agency Creative Positioning Media

3 STRUKTUR BIRO IKLAN Creative Media Client Service Account Handler
Production Media Commercial

4 Aktivitas Client Service (CS)
Brief Client Service Account Handler Consumer STP Planning Theme Image Creative Tactics Metode dan Jangka waktu

5 Proses awal, Kerja CS K Client O N S U M E Client Creative Service
First understand To give understood Creative Client Service

6 Relasional berbagai pihak
Konsumen (insight + barrier) Strategy creative Base on Consumer’s map Manufacturer Agency Media To determination Bargaining Give reference By research

7 Proses Kreatif Kreatif Client Konsep (big idea) Produksi Eksekusi
Strategi kreatif Konsep Axe: double drop Konsep (big idea) Kreatif Film Format Testimonial Client Slice of life Audio Visual Humor PH: Film Produksi Eksekusi Print Studio Rec. Photografer

8 Penemuan Ide ? Focus group Proses Brain ‘In-out storming Listening’
Alternative Facilitator Ideagiver Problem Owner ?

9 Theme of Advertising Contoh kasus: CLEAR Shampo EXOTIC Thema
Amazon: Bangkok / 1,5 M (1 bulan) Matrix: menggunakan 50 kamera Thema

10 Terima kasih Atas perhatiannya