Ruang Lingkup Bisnis Dr. Mohammad Abdul Mukhyi. SE., MM

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1 Ruang Lingkup Bisnis Dr. Mohammad Abdul Mukhyi. SE., MM
Fakultas Ekonomi Universitas Gunadarma

2 Pengertian Bisnis Bisnis menggambarkan semua aktifitas dan institusi yang memproduksi barang & jasa dalam kehidupan sehari-hari. Bisnis sebagai suatu sistem yang memproduksi barang dan jasa untuk memuaskan kebutuhan masyarakat (bussinessis then simply a system that produces goods and service to satisfy the needs of our society) [Huat, T Chwee,1990].

3 Apakah Bisnis???? Kegiatan mencari keuntungan
Menyediakan barang dan / jasa Memuaskan standar hidup – kualitas hidup Organisasi tidak mencari keuntungan

4 Business Defined The production and distribution of goods and services
to satisfy the needs and wants of the consumer hopefully, at a profit

5 Aspek-aspek Bisnis : a) Kegiatan individu dan kelompok;
b) Penciptaan nilai; c) Penciptaan barang dan jasa; dan d) Keuntungan melalui transaksi.

6 Objectives of Business
Survival Social Responsibility Profit Growth

7 Business Environment (Figure 1.2)
TA 1-2 Business Environment This acetate covers information in the chapter involving the Business Environment and particularly the four key environments of business: .The Economic Environment .The Technological Environment .The Competitive Environment .The Social Environment 2. It’s especially important to go over this acetate with students. As students begin the course, it’s critical they are aware of exactly what is meant by the business environment and what components comprise this environment. By carefully going over the acetate, many of the important subject areas of the course can also be briefly introduced to students as they begin reading the first chapter of the text. 3. As the text notes, creating the right business environment is the foundation of social progress of all kinds within an economy. Many of the things we take for granted in the United States, including our schools, clean air and water, good health care, infrastructure improvements, job opportunities, etc., are the result of creating and maintaining the right business environment.

8 Entrepreneurship vs. Employment
Opportunities For Entrepreneurs Matching Risk With Profit Revenue - Expense = Profit(Loss) Risk

9 Factors of Production Entrepreneurship Land Labor Capital Knowledge
Informasi Labor Capital Knowledge

10 Government Affects Business By Being:
A Customer An Overseer and Regulator A Tax Collector

11 Environments of Business
Economic Technological Social Competitive Global

12 Economic Environment Freedom of ownership Contract laws
Elimination of corruption Tradable currency Minimum taxes & regulation

13 Technological Environment
Internet E-commerce Role of Intermediaries ? Responsiveness to Customer Information Management

14 A Business and Its Stakeholders (Figure 1.4 )
TA 1-5 A Business and Its Stakeholders 1.Students need to understand exactly what the term stakeholder means and how various stakeholders affect the business and its environment. 2.Stakeholders are all the people who stand to gain or lose by the policies and activities of the organization. In other words, stakeholders are groups that are clearly affected by the products, policies, and practices of the firm. As the text notes, the challenge of the 21st century is to see that organizations work together to ensure all stakeholders’ needs are considered and satisfied as best as humanly possible. 3. Ask students who the stakeholders of their college are and how the college’s products, policies, and practices affect these stakeholders. See if students can expand on this discussion and relate other interdependencies of specific organizations and various stakeholders. Possible applications include: .automobile companies .pharmaceutical companies .local governments .local professional sports teams

15 Average Skill LevelRequired
58% Average Skill Level: 3.6 40% 2% Level 1 Level 2 Level 3 Level 4 Level 5 Level 6 Source: Hudson Institute as reported in Arnold Packer, “Retooling the American Worker,” Washington Post

16 Current Skill Level 70.5% 16.1% 6.6% 6.8% Level 1 Level 2 Level 3
Average Skill Level: 2.6 16.1% 6.6% 6.8% Level 1 Level 2 Level 3 Level 4 Level 5 Level 6

17 The 21st Century Workforce
Source: Workforce Magazine, Jan. 1998

18 Changing Intermediaries

19 Internet Impact Communications Access No Borders

20 E-commerce Explosion Flexibility Catalog size Customer Interaction
Transaction costs Size of purchase per transaction Integration Flexibility Catalog size Customer Interaction

21 Competitive Environment
Customer Service Customer Demands Speed Community/Stakeholder Needs Natural/Ecological Concern

22 Social Environment Diversity/Multicultural Aging/Graying of America
Two Income Families Single Parent Families

23 U.S. Population Shifts Source: Census Bureau

24 Global Environment Quality Productivity Changes

25 Dealing With A Multicultural Workforce
Show Respect for Culture/Value of Others Avoid Stereotyping Include All Workers in Acculturalization Be Empathetic But Be Yourself Avoid Imposing Your Culture/Values on Others

26 World Population Milestones
Source:USA Today

27 Evolution of American Business
Agricultural/Manufacturing Service Industries Future???