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Chapter 4 (Fletcher&Brown,2008:86-106) By. Dwiyadi Surya Wardana
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Key cultural concept Maslow’s hierarchy Self-references Context and Culture Psychic Distance
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Maslow’s Hierarchy 1.sandang,pangan,papan 2.Keamanan 3.sosial/bersosialisasi 4.hargadiri/dihargai 5.Aktualisasi diri
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Self-References Persepsi disetiap negara berbeda Lee (1966), Habits and traits
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Context And Culture Memahami konteks dalam bahasa verbal dan non verbal People in different cultures interpret verbal and non verbal cue differently
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Psychic distance Environmental variables (ethical,education,political, etc)
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Key cultural differences Time Space Language Familiarity (Persahabatan) Consumption patterns (Simbol2 kelas sosial) Business Customs
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VariableAttitude in Indonesia Attitude in Zimbabwe Modification required Time Technology Space Language Business practices …….
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Culture and communication Non – verbal communication Cultural adaptation and communication
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