Universitas Indonesia. Dasar Kompetisi FLEXIBLE COMPANY QUALITY COMPANY EFFICIENT COMPANY INOVASI PILIHAN KUALITAS BIAYA ORGANISASI YANG INOVATIF ORGANISASI.

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1 Universitas Indonesia

2 Dasar Kompetisi FLEXIBLE COMPANY QUALITY COMPANY EFFICIENT COMPANY INOVASI PILIHAN KUALITAS BIAYA ORGANISASI YANG INOVATIF ORGANISASI YANG FLEKSIBEL ORGANISASI YANG BERKUALITAS ORGANISASI YANG EFISIEN 60-an 70-an80-an 90-an TAHUN ORGANISASI YANG CERDAS DAYA SAING OTAK 2000 - an PERMINTAANPASAR

3 Universitas Indonesia What are you deeply passionate about? What can you be best in the world at? What drives your resource engine? The hedgehog GOOD is not enough, you have to be GREAT “Good is the enemy of Great.”

4 Universitas Indonesia Creative Thinking The Strategic Group, 2006

5 Universitas Indonesia The Challenge

6 Universitas Indonesia Importance of creativity APPLE - Think Different campaign and atmosphere PALM – Failing business and issues IDEO – business based on creative ideas How the mind Works Subconscious works  take your mind out of a think  Go for a walk  Inspiration Free Association  Random and non-random links (create a random event)  Mind is good at making connection and association stimulating ideas and allow to explore your mind  use mind-mapping  dimensional nature of brain Filter and patterns  Filter and Pattern (benefit of mind ‘games’ and methods; problem with the way the mind is structured/defence) Learning how to be creative - Methods not for everyone - Choose what works for you - Different kinds of people Listeners Readers Visual - Truth - Know where you are today - Dare to Dream - Visualization - Enjoy the Process - Small steps are very productive and it's easier!

7 Universitas Indonesia Ideas

8 Universitas Indonesia GENERATE Mind mapping - associative power and visualization - Helps to organize your information and map what’s in your mind Brainstorming, etc - generic term for idea generation and evaluation in group setting EVALUATE Quality of ideas (rank order) Objective review (Six Thinking Hats)  encourage lateral thinking  Various perspective  No time for egos, fast meeting

9 Universitas Indonesia Tools A small group of people <7

10 Universitas Indonesia Next Steps

11 Universitas Indonesia Homework Do something new or different today! Additional Reading Six Thinking Hats - Edward De Bono The Mindmap Book - Tony Buzan Applied Imagination - Alex Osborne

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13 Era Feudal Society (akses terhadap tanah): Eksploitasi sumberdaya alam, dan teknologi untuk proses produksi, perdagangan Era Capital Society (akses terhadap modal) Eksploitasi tenaga buruh, dan teknologi untuk maksud mengembangkan komoditi dan aset lainnya Era Knowledge Society (akses terhadap pengetahuan) Pikiran yang sistematis, inovasi dan pengetahuan yang dapat memberikan nilai tambah perusahaan melalui satu kreasi dalam basis organisasi pembelajaran

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16 Peningkatan Social Capital Otomatis Meningkatkan Kapasitas Creating Value

17 Universitas Indonesia TWO TYPES OF KNOWLEDGE Tacit Knowledge (Subjective) Explicit Knowledge (Objective) Knowledge of experience (body) Simultaneous knowledge (here and now) Analog knowledge (practice) Knowledge of rationality (mind) Sequential knowledge (there and them) Digital knowledge (theory) Nonaka and Hirotaka, The Knowledge Creating Company, 1995

18 Universitas Indonesia CONTENTS OF KNOWLEDGE CREATED BY FOUR MODES (Socialization) SYMPATHIZED KNOWLEDGE (Externalization) CONCEPTUAL KNOWLEDGE (Internalization) OPERATIONAL KNOWLEDGE (Combination) SYSTEMIC KNOWLEDGE Tacit Knowledge Explicit Knowledge from to Tacit Knowledge Explicit Knowledge

19 Universitas Indonesia Spiral of Organizational Knowledge Creation Explisit knowledge Tacit knowledge Epistemological dimension Epistemological dimension Knowledge level IndividualGroupOrganizationInter- Organization Combination Externalization Internalization Socialization

20 Universitas Indonesia Five-Phase Model of the Organizational Knowledge- Creation Process Enabling Condition Interaction Autonomy Fluctuation/ Creative chaos Redundancy Requisite variety Tacit knowledge in organization Explicit knowledge in organization Sharing tacit knowledge Creating concept Justifying concept Building an Archetype Cross- leveling knowledge SocializationExternalizationCombination Internalization Market From collaborating organization Tacit knowledge Internalization by users From users Explicit knowledge as advertisements, patents, product and/or services

21 Universitas Indonesia Sense Making Knowledge Creating Shared meanings Decision Making New Knowledge, Capabilities Dual-Directed Adaptive Behavior

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23 Knowledge creation Continuous innovation Competitive advantage

24 Universitas Indonesia Baby dolls market Doll varieties New category To feel as... = Teenager The case of Barbie

25 Universitas Indonesia Contoh buku-buku tentang trend masa depan manajemen berbasis pengetahuan

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27 Universitas Indonesia Daun Pucuk Daun Manggar Kelapa Pelepah Kering Buah Kelapa Batang Kelapa Akar Papan Bahan Obat-obatan Karpet Pewarna Batik Isolator Batako Pres Margarin Tepung Santan Tuba Keranjang Sampah Topi Kipas Cuka Kelapa Minyak Goreng Cat Gliserin Krim Rambut Shampo Minyak Rambut Arang Karbon Aktif Ikat Pinggang Obat Nyamuk Tempat Buah Biskuit Pengganti Dekstora Manisan Serutan Kelapa

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31 Ada berapa segitiga yang terbentuk dalam gambar ini ?

32 Universitas Indonesia ADA BERAPA SEGITIGA DALAM GAMBAR INI? ABC D E F G H I J

33 Universitas Indonesia LATIHAN LATERAL THINKING (BERPIKIR OUT OF THE BOX) Di dalam bekerja di kantor, apa saja gunanya PENSIL? ? ……….. ? ……….. ? ……….. ? ……….. ? ……….. ? ……….. ? ……….. ? ………..

34 Universitas Indonesia Latihan BrainstormingRank OrderReview Objectives 1.……………………………. 2.……………………………. 3.……………………………. 4.……………………………. 5.……………………………. 6.……………………………. 7.……………………………. a.………………………….. b.………………………….. c.………………………….. i.…………………………. ii.…………………………. Product/Service line apa lagi yang dapat dikembangkan dan dapat memberikan pendapatan signifikan (kontribusi minimal 5% dari gross revenue after tax) bagi perusahaan dalam waktu singkat (kurang dari satu tahun) generic term for idea generation and evaluation in group setting Quality of ideas