Introduction to 4 Chapter Industry Environment.

Presentasi berjudul: "Introduction to 4 Chapter Industry Environment."— Transcript presentasi:

1 Introduction to 4 Chapter Industry Environment

2 Identifikasi karakteristik industri yang mempengaruhi kinerja bisnis.
Sasaran Pembelajaran Identifikasi karakteristik industri yang mempengaruhi kinerja bisnis. Jelaskan mengapa beberapa perusahaan lebih ditunjukkan kepada kondisi-kondisi industri. Jelaskan bagaimana suatu perusahaan dapat bersaing di dalam industri nya.

3 Industry??? HONDA SUZUKI TOYOTA BMW MERCY NOKIA SMSUNG O2 SONY-ERICS
MOTOROLA GUESS SWISS ROLEX CASIO TAG STIE. LT. UGM ITB PRAS. MUL. HARVARD

4 Industry caracteristic
Industry Demand Industry Competition Labor Environment Rules Environment

5 Industry Demand

6 Industry Competition AIR LINE CONSUMER BATAVIA AIR AIR ASIA SAL
LLION AIR ADAM AIR GARUDA

7 Lingkungan Tenaga Kerja
Industri Tertentu Daerah tertentu

8 Role environment Role of business Tax

9 Industry Effect Industry Demand Revenue Labor Competitive Environment
Role Envoronment Revenue Operation Cost Capital Income

10 Industry condition expose
Company Market Size Focus to Main Industry Diversification

11

12 Focus to Main Industry

13 Diversivication

14 Competitive in an industry Competitor Analysis Competitive Advantages
Segmented by Product Segmented by Quality

15 Segmented By Product (Honda Inc.)

16 Segmented By Product Honda Jazz Honda CRV Honda ??????

17 Segmented By Quality (SUV car)
Price Quality

18 Competitive Advantage

19 Kompetitive Adventage
Harga produksi rendah Kualitas Diferensiasi produk

20 HABIS