Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Basic Marketing Communication Week 0 | 28 Januari 2015.

Presentasi berjudul: "Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Basic Marketing Communication Week 0 | 28 Januari 2015."— Transcript presentasi:

1 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Basic Marketing Communication Week 0 | 28 Januari 2015

2 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Run Down Kelas K-T Sesi Auditorium : Business Inspiration Registrasi 08.00 – 08.20 Acara 08.20 – 09.20 (1 jam) Kelas 09.35 – 10.50 ( Kelas A-J Kelas 08.20 – 09.35 Registrasi 09.35 – 08.50 Auditorium 09.50 – 10.50

3 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 VPVP Marketing Communication (Awareness & evaluation) Deliver ways Market responds Value Proposition Learning Outcomes

4 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 VP Types

5 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 VP

6 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 VPVP Why a customer should buy your product or use your service?product service Value Proposition Is your Value Proposition strong enough? Market Research & analysis Who is your potential target Costumer and what do they need?

7 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Marketing Communication Marketing Communication Strategy tools Marketing communications are messages and related media used to communicate with a market.messagesmarket It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.

8 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Strategy and Tools 1. Increased Exposure to Potential Customers =1.19 BILLION USERS 2. Lower Your Marketing Expenses = costs you exactly $0 3. Loyalty = If your followers see you being active & responsivebeing active & responsive 4. Ability to Assign Admin Roles http://www.postplanner.com

9 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Strategy and Tools 1. Creative ways = filters and editing options to increase attention your photo 2. Vast and Continually Growing Audience = http://techcrunch.com 3. Run an Instagram contest = boost in follower engagement (like or #) 4. Humanize your brand and Deliver an experience http://www.socialmediaexaminer.com

10 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Strategy and Tools 1.Direct Sales and Product Training = see a product in action before purchasing 2. Visual Experience= product demos, video tutorials and product assembly and usage instructions 3. Solving customers' problems = demonstrating how to install their product, or 'screen capture' tutorials showing how to use their software 5. Attract Viewers With Quick, Informative Tips, Real https://www.youtube.com/watch?v=eLRL18LvVyo 4. Pay Attention to Production Value = should be professional and easy to watch

11 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015

12 Kata Kata Persuasi PengetahuanPerasaanTindakan Percayalah bahwa… Ketahuilah bahwa.. Menurut pemikiran pengguna… Sebaiknya Anda mempertimbangkan untuk… Yakinlah bahwa… Lihatlah… Bandingkan… Sukakah Anda dengan… Kita akan suka jika… Saya rasa lebih baik… Suka atau tidak suka… Rasanya… Anda akan senang /tidak senang jika… Ayo… Buruan… Cepat… Karena…maka segera… Marilah… Hindari… Lakukan… Pilihlah… Selalu (kata kerja)… Komunikasi Persuasi akan berhasil jika: Pembicara Kredibel/dapat dipercaya Logic (urut) dan masuk akal/beralasan

13 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Brand awareness = potential customers recognitioncustomers The main goal of the marketing

14 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Tugas SAA 2: 1.Cari 1 Bisnis sejenis dan 2 Bisnis tidak sejenis yang memiliki social media yang menarik: Yang memiliki Facebook Page. Catat : jumlah fans (like), jumlah talk about this, dari 5 postingan terakhir catatlah tanggalnya dan jumlah like & comment. Yang memiliki Twitter nya dan Instagramnya. Catat : Jumlah Posting, Jumlah Follower, Jumlah Following. Dari 5 postingan terakhir catatlah tanggalnya, lalu untuk Instagram, catat jumlah like dan comment, untuk Twitter catat jumlah retweet. Yang memanfaatkan media Youtube : Catat konten menarik apa yang membuat company tersebut sukses melakukan online marketing? Analisa jenis post dan foto dan komentar di social media tersebut, Catat jika ada kontes/kuis yang menarik, viral video, atau cara posting yang unik. 2. Jelaskan dan tunjukkan yang bisa diterapkan dalam social media bisnis anda (penjelasan di sertai dokumentasi penerapan) Dikumpulkan maksimal week 12 (15 April 2015)

15 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 WAJIB melengkapi data di sep.uc.ac.id SELURUH data di sep.uc.ac.id akan menjadi bagian dari portofolio kalian saat UAS. sep.uc.ac.id Update nama kelompok kalian. WAJIB segera melengkapi data-data kalian di database SEP.UC.AC.ID terkait dengan Company Profile, LOGO, Job title member list, Member Agreement, Target Venture, Document history, partnership dan financial summary bagi yang sudah produksi dan berjualan. SEP.UC.AC.ID Pastikan juga mengupdate data yang pecah kelompok. Untuk document history berupa data gambar2 foto eksplorasi, foto2 BMC awal sampai akhir, dan foto2 market test. Ingat bagi data seperti gambar harus tipe.jpg dan sizenya maksimal 500 kb

16 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 WEEK 11 KAPITA SELEKTA Pendaftaran kapita selekta WAJIB week 11 dimulai Senin, 23 Maret 2015 via sep.uc.ac.id dan ditutup pada 8 April 2015 pk. 15.00 WI NB: Pada week 11 hanya ada kapita selekta Bagi mahasiswa yang sudah mendaftar di kapita mingguan namun tidak hadir dan tidak mengisi evaluasi kapita, maka presensinya tidak diperhitungkan dan tidak bisa mendaftar kapita berikutnya (free ticket kapita hangus).

17 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 http://corp.wishpond.com/instagram-marketing-resources-for- businesses/interesting-benefits-of-instagram-for-small-business/ http://www.postplanner.com/top-10-benefits-facebook-business-page/ http://new.soldsie.com/blog/business-use-instagram-ecommerce/ http://www.businessnewsdaily.com/5755-instagram-marketing-tips.html http://www.spirecast.com/8-simple-ideas-to-market-your-small-business-with- youtube/ http://pages.ebay.com/sellerinformation/build-your-business-online/grow-your- sales/social-media-selling.html https://books.google.co.id/books?id=rAXaTVFXgTMC&pg=PT52&lpg=PT52&dq =advantages+selling+using+youtube+for+business&source=bl&ots=a6iYrI4Ijt&s ig=1SqjQUYLPA72GcZoIAcz6BozIoY&hl=en&sa=X&ei=- RwRVaCoOYbTmgWHkoCgCA&ved=0CEIQ6AEwCA#v=onepage&q=advantag es%20selling%20using%20youtube%20for%20business&f=false http://www.dragonsearchmarketing.com/the-roi-of-awareness/ http://www.inc.com/peter-roesler/5-benefits-of-social-media-business-owners- need-to-understand.html https://www.business.qld.gov.au/business/running/marketing/online- marketing/using-youtube-to-market-your-business/benefits-of-youtube-for- business References

18 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 This module is created for courses in Universitas Ciputra and it is intended to be used as a teaching material module, any reproduction is not permitted without authorization Thank You