BUSINESS-LEVEL STRATEGY IN HEALTH CARE ORGANIZATION DESTANUL AULIA, SKM, MBA, MEC.

Presentasi berjudul: "BUSINESS-LEVEL STRATEGY IN HEALTH CARE ORGANIZATION DESTANUL AULIA, SKM, MBA, MEC."— Transcript presentasi:

1 BUSINESS-LEVEL STRATEGY IN HEALTH CARE ORGANIZATION DESTANUL AULIA, SKM, MBA, MEC

2 INTRODUCTION  BUSINESS LEVEL STRATEGY IS ALL ABOUT HOW ORGANIZATION COMPETE IN BUSINESS  COMPETITION IS ALL ABOUT VALUE : CREATING IT AND CAPTURING IT  BUSINESSES ACHIEVE COMPETITIVE ADVANTAGES WHEN THEY CREATE MORE VALUE THAN THEIR RIVALS IN TERMS OF PRODUCT DIFFERENTIATION, COST LEADERSHIP, OR QUICK RESPONSE

3 COMPETITIVE VS COMPLEMENT

4 COMPETITIVE  KEBUTUHAN MASYARAKAT AKAN PELAYANAN KESEHATAN SEMAKIN MENINGKAT SEHINGA KLINIK, APOTIK, PUSKESMAS DAN RUMAH SAKIT HARUS DAPAT MENGIMBANGI PERSAINGAN BISNIS KESEHATAN TERSEBUT

5 THE ELEMENT OF COMPETITION  PLAYERS  ADDED VALUES  RULES  TACTICS  SCOPE

6 TACTICS  MANEUVERS A BUSINESS USES IN COMBAT WITH ITS RIVALS TO ADDRESS THREATS AND HELP ENSURE THAT A FIRM’S BROADER STRATEGY IS CARRIED OUT SUCESSFULLY  OFFENSIVE TACTICS  DEFENSIF TACTICS  ANTICIPATORY TACTICS  TACTIC OF ENGAGEMENTS

7 TYPES OF TACTICS A.PREEMPTION B.ATTACK C.DETERRENCE D.RESPONSE

8 SCOPE: DEFINING THE BUSINESS A. THE DIMENSIONS USED TO DEFINE SCOPE B. NICHE STRATEGIES : REASONS TO FOCUS C. SCOPE AND COMPETITIVE ADVANTAGE

9 COMPETITIVE ADVANTAGE ACROSS THE MARKET LIFE CYCLE A.INTRODUCTION B.GROWTH C.MATURITY D.DECLINE E.BUSINESS STRATEGY FOR TURNARAOUND