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E-Commerce Onno W. Purbo Outline zE-Commerce Teori-nya.. zBeberapa Isu Utama di e-commerce zAkses WARNET.

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Presentasi berjudul: "E-Commerce Onno W. Purbo Outline zE-Commerce Teori-nya.. zBeberapa Isu Utama di e-commerce zAkses WARNET."— Transcript presentasi:

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2 E-Commerce Onno W. Purbo

3 Outline zE-Commerce Teori-nya.. zBeberapa Isu Utama di e-commerce zAkses WARNET

4 Tantangan Selanjutnya.. zKnowledge Management zDistributed Knowledge zLearning Organization zCollaborative Learning zGeneration Lap

5 Filosofi Dasar zRizki & pahala – sesuai dengan amal & ibadah. zDunia elektronik mengeffisienkan amal & ibadah untuk orang banyak.

6 E-Comm Teori-nya...

7 Strategi Perdagangan zHarga Bersaing zMutu Tinggi zKetepatan Waktu sampai ke Pasar

8 Tradisional vs Elektronik zSulit promosi & akses pasar zketimpangan persaingan dagang zpaperwork zekonomi biaya tinggi & birokrasi zprosedur manual zpasar kurang kompetitif z Akses pasar mudah z penilaian independent z negosiasi & penawaran standard z kemudahan permintaan produk baru. z Alur informasi transparant z pelayanan interaktif

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10 International Trade

11 E-Commerce sederhana

12 Community Building zAktif di mailing list zSubscribe via: zResponds responds responds yRizki equivalent dengan kecepatan meresponds.

13 Produksi Informasi zTulis artikel zTulis buku zTerbitkan di: yDetik.com yAstaga!com yKompas.com

14 E-Commerce Rumit

15 E-commerce zBusiness-to-Customer (B2C) zBusiness-to-Government (B2G) zBusiness-to-Business (B2B) y80% transaksi e-commerce.

16 Isu utama e-commerce zPayment Method zCertificate Authority zInternet Infrastructure yTidak harus Web. yDapat hanya . zRegulasi

17 Payment Method zTransaksi model ATM. zPembayaran 2 pihak tanpa perantara. zPembayaran 2 pihak dengan perantara. zMicropayment. zAnonymous Digital Cash.

18 Business-to-Customer zBiasanya Web.

19 Ars. Business - Customer

20 Business-to-Business

21 Start e-Commerce Indonesia zhttp://www.telkom.net.id (CommerceNet)http://www.telkom.net.id zIndosatCom zEDI Indonesia Luar Negeri zhttp://store.yahoo.comhttp://store.yahoo.com zhttp://www.ipservices.att.com/wss/http://www.ipservices.att.com/wss/ zhttp://www.wcom.net/commercehost/http://www.wcom.net/commercehost/ zhttp://www.bbn.com/http://www.bbn.com/

22 Standard e-Commerce zElectronic Data Interchange (EDI) zOpen Buying on the Internet (OBI) yhttp://www.openbuy.org (Microsoft)http://www.openbuy.org zOpen Trading Protocol (OTP) ySun, IBM, Oracle zOpen Profiling Standard (OPS) zSocket Secure Layer (SSL) yNetscape zSecure Electronic Transaction (SET) yVisa & MasterCard

23 Database dibalik Web Server

24 Electronic Data Interchange

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26 X.21 UN/EDIFACT

27 Electronic Data Interchange

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34 Example of EDI Message ST*850*00001 BEG*00*SA*EDI-9966*** TAX* N1*ST*THE CORNER STORE*09* N3*601 FIRST STREET N4*CROSSROADS*NY*10016 N3*900 EASY STREET PER*PD*JOHN JONES**TE* ITD*01*03*2.000***10**30 FOB*CC*****OR DTM*002* PO1*1* *LB* *QT*PN* CTT*2* SE*22*00001

35 Example of EDI Message ST*850*00001 BEG*00*SA*EDI-9966*** TAX* N1*ST*THE CORNER STORE*09* N3*601 FIRST STREET N4*CROSSROADS*NY*10016 N3*900 EASY STREET PER*PD*JOHN JONES**TE* ITD*01*03*2.000***10**30 FOB*CC*****OR DTM*002* PO1*1* *LB* *QT*PN* CTT*2* SE*22*00001 ASCII Text Message Easy To Transport via Easy to Transport via Internet Easy to Protect, say using PGP, PEM etc.

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37 Allow The User to Connect To VAN & Internet

38 Firewall To Protect

39 Tunneling & Create ExtraNet (Virtual VAN)

40 PGP / PEM for Added Protection

41 Major cost to move to EDI zPurchase EDI software. zContract with a VAN service provider (or Internet). zDo the data analysis needed to map information from their application systems into the EDI standard format. zDo the programming required to create a file that can interface with EDI translation software.

42 Practical Implementation zW. Houser, J. Griffin & C. Hage, “Request for Comments: 1865: EDI Meets the Internet - Frequently Asked Questions about Electronic Data Interchange (EDI) on the Internet”, January 1996.

43 Strategi Umum...

44 Strategi Umum zDo a competitive analysis and remember content is king zThe name of the game is the domain. zDon't waste your time, do a timeline. zRespond, respond, respond zGo on the circuit

45 Contoh Offensive di Lapangan zCanada Indonesia Technology Network

46 Canada Indonesia TechNet (CITN) zObjectives yEmpower SMEs (Small Medium Enterprises) zComponents yEducation, Research, NGO, Gov’t yCanadian Funding zContact

47 CITN - CTN Mapping

48 zObjectives xSMEs xVoluntary zComponents xSalman, RCTI, Bank, Deptan zContact

49 Wong-cilik mapping

50 Supporting Technology

51 Alternatif Teknologi zWireless zWarung Internet Fokus pada Warung Internet

52 Diskusi di Internet.. zisi berita ysubscribe (mailing-list) ysubscribe sysop-l zresponds sesuai permintaan majordomo

53 Akses Web

54 Windows95 + Wingate

55 Akses Web zGateway PC zWindows95 zWingate zhttp://www.shareware.com zhttp://www.download.com

56 Konsekuensi Akses Web zAkses Web adalah komoditi mahal. zSekitar Rp / jam.

57 Akses ..

58 Akses zMenggunakan FreeWeb Mail ymail.yahoo.com ymailcity.com yusa.net zMenggunakan Warung Internet zCara MAHAL untuk akses ! (sekitar Rp / )

59 Akses zAccount dari ISP (umumnya 1 ) zShare bersama account dari ISP. zMembeli beberapa account dari ISP zMengakali satu account dengan banyak Full Name

60 Bagaimana kalau? zSatu account ke ISP.. zMempunyai domain sendiri yunair.ac-id.net ysmun1.ac-id.net ysmpn2-bandung.ac-id.net ydipanegara.ac-id.net zBanyak addres dengan format

61 Bagaimana kalau? zTANPA account di ISP.. zMempunyai domain sendiri yunair.ac-id.net ysmun1.ac-id.net ysmpn2-bandung.ac-id.net ydipanegara.ac-id.net zBanyak addres dengan format

62 Bagaimana kalau? zRp. 150 / menit zCukup 5-10 menit / hari? zCukup Rp / bulan? z+ biaya service ETRN / DomainPOP

63 Akses Windows95 + MDaemon

64 Dua Alternatif zServis ETRN zServis DomainPOP

65 Akses zMdaemon yhttp://www.altn.com yhttp://www.mdaemon.com zGunakan command ETRN zCari servis ETRN yetrn.com yetrn-host.itb.ac.id

66 Akses zMdaemon yhttp://www.altn.com yhttp://www.mdaemon.com zGunakan command DomainPOP zCari servis DomainPOP yetrn-host.itb.ac.id

67 Skenario Servis ETRN

68 Player di Mail Servis Tempat Menyimpan Sementara Mail Server Ambil Mail dari ETRN User Workstation di LAN

69 Setup / Persiapan Operator Setup Domain di simpan Registrasi Domain MX ke host ETRN

70 Mail Server Dial Internet Dial ke ISP Request Dequeue Mail Kirim Mail ke Server Internet

71 ETRN host mengirim mail ETRN host Kirim mail

72 User Mengambil Mail User LAN Ambil Mail POP3 ke Mail Server Lokal

73 User Mengambil Mail Software MS Outlook Express Eudora

74 Skenario DomainPOP

75 Player di Mail Servis Tempat Menyimpan Sementara Mail Server Ambil Mail dari ETRN User Workstation di LAN

76 Setup / Persiapan Operator Setup Domain di simpan Registrasi Domain MX ke host ETRN

77 Mail Server Dial Internet Dial ke ISP Request DomainPOP mail Kirim Mail ke Server Internet

78 MX host mengirim mail MX host Kirim mail

79 User Mengambil Mail User LAN Ambil Mail POP3 ke Mail Server Lokal

80 User Mengambil Mail Software MS Outlook Express Eudora

81 Kunci keberhasilan

82 Sumber Daya Manusia zVisi zLeadership zCommitment zDedikasi zKeahlian z…. Sedikit $$$ …

83 Terima kasih

84 Referensi zHttp://xxx.itb.ac.id/~yc1dav/ zhttp://digital.lib.itb.ac.id/

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