Penulisan Naskah Iklan by agus Situational Analysis Dig up all the facts and information, then cut away the unimportant information and get down to the.

Presentasi berjudul: "Penulisan Naskah Iklan by agus Situational Analysis Dig up all the facts and information, then cut away the unimportant information and get down to the."— Transcript presentasi:

1 Penulisan Naskah Iklan by agus Situational Analysis Dig up all the facts and information, then cut away the unimportant information and get down to the real basic

2 Penulisan Naskah Iklan by agus Relevant history of the brand.  Background of the product or the brand.  Past advertising theme.  Significant political or legal influence.

3 Penulisan Naskah Iklan by agus Aqua tahun 2007 dan 2009

4 Penulisan Naskah Iklan by agus Product Evaluation  How does product compare to the competition in term of features, ingredients, uses, consumer acceptance, and so on.

5 Penulisan Naskah Iklan by agus  What has been added or improved in the last few years.  Do consumer perceive the product to be new. Product Evaluation

6 Penulisan Naskah Iklan by agus Consumer Evaluation Demographic profile Psychographic profile Analysis of present customer’s behaviors.

7 What do we get... Achievement in an individual’s life SingleMarried Having child Graduate school Having house Finding a spouse Raising child Similar obligations will be imposed on next generation Social belief, duty and achievement ParentsPeers Religion Media Spouse Having a house is one of the important milestone of ones life Milestones above are implied by society as indication of one’s quality of life. The ‘good’ quality individual is defined as those who can achieve all the milestones.

8 Penulisan Naskah Iklan by agus Competitive Analysis  Direct competition  Indirect competition  Advertising strengths and weaknesses of competition.  Current and past competitive advertising themes.

9 Penulisan Naskah Iklan by agus Memahami Kompetisi

10 Penulisan Naskah Iklan by agus

11 Memahami our product

12 Penulisan Naskah Iklan by agus Assigment (Tugas) Langkah pertama buatlah sebuah kelompok 3 orang. Pilihlah satu merek produk. Analisislah sesuai dengan materi yang telah dibahas. Dibuat dalam bentuk power point antara 10-15 slide. Berilah identitas nama dan no mahasiswa. Langkah terakhir dibawa pada waktu kuliah minggu depan.