LEMBAGA PERIKLANAN
PENGIKLAN, BIRO IKLAN, MEDIA & PERUSAHAAN JASA RISET PEMASARAN LEMBAGA UTAMA DALAM PERIKLANAN Lembaga pengendali Lembaga pemberi jasa Pemerintah Pesaing Biro iklan Media PJRP Pengiklan Pasar & Perilaku Pasar
Pengiklan Pengiklan Biro Iklan Media Advertising Manager Advertisement Manager
DEPARTEMEN-DEPARTEMEN DALAM BIRO IKLAN CREATIVE MEDIA RESEARCH BUSINESS Copy writer Art director Visualiser Lay out man Media plan Media buyer Marketing research Acount Executive
JENIS-JENIS BIRO IKLAN FULL SERVICE AGENCY INHOUSE ADVERTISING AGENCY THROUGH THE LINE AGENCIES A’A CARTE/AD HOC
FUNGSI BIRO IKLAN PENANGGUNG JAWAB PERANTARA AGENCY STAFF COMPETENCES CREATIVE OPPORTUNITY MINDSET FLEXIBLE ENTREPRENEUR MENTALITY ABILITY TO LEARN EQ & NEW MORALITY
JIKA AKAN MENGGUNAKAN MODEL IKLAN : EXPERTISE TRUSTWORTHINESS LIKABILITY ADVERTISING OBJECTIVES : INFORMATIVE AD PERSUASIVE AD COMPARISON AD REMINDER AD