Sosial Marketing k tentang : Ide.

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Transcript presentasi:

Sosial Marketing k tentang : Ide

Strategi Komunikasi Strategi Kreatif

There's no use talking about the problem unless you talk about the solution. - Betty Williams

iklan bekerja adalah dengan memahami bagaimana masyarakatnya berubah.

Pabrik menciptakan barang Orang membeli brand

“Kodak sells film, but they don't advertise film. They advertise memories.” -  Theodore Parker

Today, communication itself is the problem Today, communication itself is the problem. We have become the world's first over-communicated society. Each year we send more and receive less. - Al Ries

Di tengah begitu banyak pilihan, bagaimana membuat orang ingat pada brand kita?

Standard formulae applied Products have clear and strong identities commercial marketing Standard formulae applied Products have clear and strong identities Products are often immediately satisfying Successful if market share increase by 2 to 3 percent Motivated by profit Normally sells positive purchasing action Aimed at people with puschasing power Neill Mc Kee, Social mobilization & social marketing, Southbound, Penang, 1993.

perbedaan tambahan dari saya :) commercial marketing Budget ditentukan berdasarkan target. Ada target sales dan awareness. Ada punishment and reward. Bersaing dengan produk sekategori/komersial lain Umur sebuah brand panjang

Bahasa iklan komersil bahkan jadi inspirasi pesan pemasaran sosial

Era new media, era kolaborasi...

Nothing is more dangerous than an idea when it is the only one you have. ~ Emile Chartier

Ide Konsep Big idea Thought Etc Kata James Webb Young; sebuah ide, tak lain dan tak bukan adalah sebuah kombinasi baru dari elemen- elemen lama.

Apa idenya?

Iklan Matari tahun 70-1an. Ide dan bahasanya mengungkapkan sesuatu yang baru. Gagasan bahwa bumi ini pinjaman dari anak cucu kita

Everything has been said before, but since nobody listens we have to keep going back and beginning all over again. - Andre Gide

TBC, sebuah masalah yang banyak aspeknya TBC, sebuah masalah yang banyak aspeknya. Kita bisa mulai dari problem pokoknya. Secara segar...

TBC, sebuah masalah yang banyak aspeknya TBC, sebuah masalah yang banyak aspeknya. Kita bisa mulai dari problem pokoknya. Secara segar...

big idea Big ideas are fresh and provoking ideas that hold a viewer’s attention. They stimulate the mind and–many times–stir the emotions. Big ideas are simple and easy to understand. They are not lists of benefits.

To listen well is as powerful a means of communication and influence as to talk well” - John Marshall quotes

The difference between the right word and the almost right word is the difference between lightning and a lightning bug. - Mark Twain

Latihan...