BAB. VII PENGETAHUAN KONSUMEN

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BAB. VII PENGETAHUAN KONSUMEN RANITYA NURLITA C24100036

PENGETAHUAN KONSUMEN Mowen dan Minor (1998, hak. 106) The amount of experience with and information about particular products or services a person has Engel, Blackwell, Miniard (1995, hal.337) At a general level, knowledge can be defined as the information stored within memory. The subset of total information relevant to consumers functioning in the marketplace is called consumer knowledge

PENGETAHUAN KONSUMEN Semua informasi yang dimiliki konsumen mengenai berbagai macam produk dan jasa, serta pengetahuan lainnya yang terkait dengan produk dan jasa tersebut, dan informasi yang berhubungan dengan fungsinya sebagai konsumen

Engel, Miniard, Blackwell (1995) Pengetahuan Produk PENGETAHUAN KONSUMEN Engel, Miniard, Blackwell (1995) Pengetahuan Produk Pengetahuan Pembelian Pengetahuan Pemakaian