DINAS KEBUDAYAAN DAN PARIWISATA PERAN INDUSTRI MICE DALAM PEMBANGUNAN KEBUDAYAAN DAN PARIWISATA PROVINSI JAWA TIMUR DINAS KEBUDAYAAN DAN PARIWISATA PROVinsi JAWA TIMUR

WISNU BUDI SULAEMAN SST, CMMC Dipaparkan oleh: WISNU BUDI SULAEMAN SST, CMMC Batu, 06 Desember 2017

NATIONAL HOTEL INSTITUTE – Majoring Hotel Studies WISNU BUDI SULAEMAN, S.ST. CMMC EDUCATION   NATIONAL HOTEL INSTITUTE – Majoring Hotel Studies JAKARTA STATE POLYTECHNIC – Majoring MICE Studies

CERTIFIED MASTER OF MANAGEMENT CONFERENCE WISNU BUDI SULAEMAN, S.ST. CMMC CERTIFICATION CERTIFIED MASTER OF MANAGEMENT CONFERENCE CERTIFIED MICE ASSESSOR OF THE INDONESIAN PROFESSIONAL CERTIFICATION AUTHORITY CERTIFIED ASSESSOR FOR MICE BUSINESS CERTIFICATION INSTITUTIONS OF NATIONAL ACCREDITATION COMMITTEE OF THE REPUBLIC OF INDONESIA

FOUNDER OF INDONESIA CONGRESS AND CONVENTION ASSOCIATION (INCCA) WISNU BUDI SULAEMAN, S.ST. CMMC ORGANIZATION: HEAD OF MICE INDUSTRY DEVELOPMENT CHAMBER OF COMMERCE AND INDUSTRY INDONESIA (KADIN INDONESIA) FOUNDER OF INDONESIA CONGRESS AND CONVENTION ASSOCIATION (INCCA)

ASSESSOR OF PROFESSIONAL CERTIFICATION BODY FOR MICE WISNU BUDI SULAEMAN, S.ST. CMMC ORGANIZATION: CHAIRMAN OF MEETING, CONFERENCE AND INCENTIVE TRAVEL SCHEME COMMITTEE OF PROFESSIONAL CERTIFICATION BODY FOR MICE ASSESSOR OF PROFESSIONAL CERTIFICATION BODY FOR MICE ASSESSOR OF NATIONAL ACCREDITATION COMMITTEE

Business Event Management Company WISNU BUDI SULAEMAN, S.ST. CMMC PROFESSION CEO OF PUNTAMA CONVEX Business Event Management Company PRESIDENT DIRECTOR OF MALARKA CONVEX

= MEETING M = INCENTIVE TRAVEL I = CONFERENCE C = EVENT / EXHIBITION E

LEISURE TOURISM ≠ BUSINESS TOURISM

Visitor to Destination LeisureMotives Peak Season “Holiday” Money Time Nature Culture Man-made Leisure Tourism Limited Spending Visitor to Destination Business Motives Education Duties Networking Low Season “Working Days” Infrastructure Professionalism Bussines Tourism MICE High Spending

IMPACT OF MICE INDUSTRY Government Tax Expand Existing Facilities Market Destinations Upgrade Infrastuctures Attract New Investment Extensive Multiplier Effect Increase Employment Enhance Community Skill Create Positive Image IMPACTS

SYARAT INFRASTRUKTUR & FASILITAS MICE

SAFETY SECURITY IMAGE INDUSTRI / SEKTOR UNGGULAN Transportation Accesibility Direct Connectivity CIQ HotelS within Walking Distance to Convention Center +/- 20 Minutes to Convention Center Places of Interests INDUSTRI / SEKTOR UNGGULAN Transportation Professional Human Resource Supply Chain Association SAFETY SECURITY IMAGE

TOLOK UKUR DESTINASI MICE

KRITERIA & INDIKATOR KRITERIA (9) INDIKATOR (65)

KRITERIA AKSESIBILITAS DUKUNGAN STAKEHOLDER TEMPAT² MENARIK FASILITAS AKOMODASI FASILITAS MEETING FASILITAS PAMERAN CITRA DESTINASI KEADAAN LINGKUNGAN PROFESIONALISME SDM

1. AKSESIBILITAS Bandara Internasional Biaya Jadwal Penerbangan Frekuensi Penerbangan Kenyamanan Transit Pelayanan Kepabeanan Pelayanan Imigrasi dan Karantina Konektivitas Bandara

2. DUKUNGAN STAKEHOLDER LOKAL ASOSIASI PROFESI DAN INDUSTRI DESTINATION MARKETING ORGANIZATION PEMERINTAH DAERAH

3. TEMPAT-TEMPAT MENARIK (PLACES OF INTEREST) Atraksi Budaya Pemandangan Alam Pusat Perbelanjaan Restoran Tempat Hiburan Rekreasi Peluang Bisnis

4. FASILITAS AKOMODASI Variasi Jenis Akomodasi Kualitas Pelayanan Kapasitas Harga Keamanan Ketersediaan

5. FASILITAS MEETING Variasi Venue Kapasitas Tata Letak Suasana Pelayanan Keamanan Ketersediaan

6. FASILITAS PAMERAN Variasi Venue Kapasitas Tata Letak Suasana Pelayanan Keamanan Ketersediaan

7. CITRA DESTINASI Pengalaman Destinasi Reputasi Pemasaran Destinasi Kondisi Sosial Politik dan Ekonomi Keamanan Kebersihan Resiko

8. KEADAAN LINGKUNGAN Transportasi Umum Infrastruktur Kepolisian Rumah Sakit Money Changer Perbankan Kantor Pos Transportasi Umum Keramah-Tamahan Masyarakat Umum Kebudayaan Lokal Biaya Hidup

9. PROFESIONALISME SDM PCO/PEO/DMC/EO Sanggar Seni & Budaya Travel Agent Freight Forwarder Kontraktor yang Terkait MICE Pemandu Wisata Sanggar Seni & Budaya Jasa Percetakan Jasa Otoritas Bandara Lembaga Pendidikan MICE Maskapai Penerbangan

SWOT DESTINASI MICE INDONESIA EXISTING DESTINATION OPPORTUNITIES POTENTIAL DESTINATION KUADRAN III KUADRAN I WEAKNESSES STRENGTH KUADRAN IV KUADRAN II EMERGING DESTINATION THREATS

PASAR MICE

PERGURUAN TINGGI / UNIVERSITAS ASOSIASI INDUSTRI ASOSIASI PROFESI KORPORASI INSTANSI PEMERINTAH PERGURUAN TINGGI / UNIVERSITAS

BURSA MICE

STRATEGI PEMASARAN MICE

STRATEGI PENGEMBANGAN DESTINASI MICE PENGUATAN KELEMBAGAAN MICE PENINGKATAN AKSESIBILITAS PENYEMPURNAAN INFRASTRUKTUR PENGEMBANGAN SDM & PENINGKATAN KUALITAS PELAYANAN PENGUATAN DATA INFORMASI, RISET DAN STATISTIK MEMBANGUN CITRA DESTINASI

STRATEGI PENGEMBANGAN DESTINASI MICE 7. PENGGUNAAN TEKNOLOGI & PENGEMBANGAN KONSEP KEBERLANJUTAN DALAM PENYELENGGARAAN KEGIATAN MICE 8. MENJAMIN KEAMANAN, KESELAMATAN DAN KENYAMANAN 9. MENJAGA DAN MEMPERTAHANKAN KEBERAGAMAN DAN BUDAYA SEBAGAI DAYA TARIK DESTINASI

BUDAYA SEBAGAI PRODUK PARIWISATA

KRIYA TENUN TARI MUSIK KULINER

INVENTARISASI SANGGAR SENI BUDAYA INVENTARISASI JENIS RAGAM BUDAYA PEMBINAAN POTENSI RAGAM BUDAYA PEMASARAN & DISTRIBUSI PRODUK BUDAYA PROMOSI & SOSIALISASI PRODUK BUDAYA PAGELARAN BUDAYA

INVENTARISASI SANGGAR SENI BUDAYA

INVENTARISASI JENIS RAGAM BUDAYA

PEMBINAAN POTENSI RAGAM BUDAYA

PEMASARAN & DISTRIBUSI PRODUK BUDAYA

PROMOSI & SOSIALISASI PRODUK BUDAYA

PAGELARAN BUDAYA

M : 081807170886 E : wisnusulaeman@gmail.com MATUR SEMBAH NUWUN M : 081807170886 E : wisnusulaeman@gmail.com