TUJUAN PROMOSI - Memberitahu/memperkenalkan - Mempengaruhi/membujuk - Mengingatkan - Memodifikasi tingkahlaku
BAURAN PROMOSI (promotional mix)
DISTRIBUSI Pengertian:
Alasan
PENENTU DISTRIBUSI
Industrial marketing Channel Industrial customer Manufacturer Channel 1 Industrial distribu-tor Industrial customer Channel 2 Manufacturer Industrial distribu-tor Manufacturer represen-tative Industrial customer Manufacturer Channel 3 Industrial customer Manufacturer represen-tative Industrial distribu-tor Manufacturer Channel 4
Customer marketing Channel Manufacturer consumer Channel 1 Channel 2 Manufacturer retailer consumer consumer Manufacturer retailer Wholesaler Channel 3 Manufacturer Wholesaler jobber retailer consumer Channel 4