Pengantar e-business dan e-commerce

Introduction to e-business and e-commerce Learning outcomes Mendefinisikan arti dan ruang lingkup e-bisnis dan e-commerce serta perbedaannya Merangkum alasan utama untuk adopsi e-commerce dan e-bisnis serta hambatannya Penggunaan sumber daya untuk menentukan tingkat adopsi internet sebagai media komunikasi bagi konsumen dan bisnis Menguraikan tantangan bisnis untuk memperkenalkan e-bisnis dan e-commerce pada sebuah organisasi.

Introduction to e-business and e-commerce Management issues Bagaimana kita menjelaskan ruang lingkup dan implikasi dari e-bisnis dan e-commerce kepada karyawan? Apa manfaat memperkenalkan e-bisnis dan apa resikonya? Seberapa besar dampak internet pada bisnis? Bagaimana tingkat adopsi saat ini dan prediksi adopsi masa depan?

Introduction to e-business and e-commerce

E-business opportunities Introduction to e-business and e-commerce E-business opportunities Reach: Lebih 1 milyar pengguna seluruh dunia Menghubungkan jutaan produk Richness Informasi produk terinci pada 20 milyar lebih webpage yang terindex oleh Google. Blogs, videos, feeds… Personalisasi pesan untuk pengguna Affiliation Partnership adalah kunci dalam perekonomian jaringan

Program S2 PJJ Konsorsium APTIKOM-AMIKOM

Program S2 PJJ Konsorsium APTIKOM-AMIKOM

The impact of the Internet on business Introduction to e-business and e-commerce The impact of the Internet on business Andy Grove, Chairman Intel, salah satu pengadopsi awal e-commerce, telah membuat analogi Internet. Katanya : The Internet a typhoon force, a ten times force, or is it a bit of wind? Or is it a force that fundamentally alters our business? (Grove, 1996)

Perbedaan e-business dan e-commerce

What is E-commerce and E-business Introduction to e-business and e-commerce What is E-commerce and E-business • E-commerce: “All electronically mediated information exchanges between an organization and its external stakeholders” – Buy side E-commerce – Sell side E-commerce • E-business: The transformation of key business processes through the use of Internet technologies (IBM, 1997) “Full integration of ICT process with all business and operations processes.”

E-business E-Commerce Introduction to e-business and e-commerce E-business E-Business merupakan kegiatan berbisnis di Internet yang tidak saja meliputi pembelian, penjualan dan jasa, tapi juga meliputi pelayanan pelanggan dan kerja sama dengan rekan bisnis (baik individual maupun instansi). E-Commerce Penggunaan media elektronik untuk melakukan perniagaan/perdagangan: – Telepon, fax, ATM, handphone, SMS – Banking: ATM phone banking, internet banking

Gambar1.1 Perbedaan buy-side dan sell-side e-commerce

Program S2 PJJ Konsorsium APTIKOM-AMIKOM

Introduction to e-business and e-commerce Models of E-Commerce transactions • Traditional: – B2C: Business to consumer – B2B: Business to business • New: – C2C: Consumer to consumer – C2B: Consumer to business • Also: – G2C: Government to consumer – G2B: Government to business – G2G: Government to government

Figure 1.2 Summary and examples of transaction alternatives between businesses, consumers and governmental organizations

Program S2 PJJ Konsorsium APTIKOM-AMIKOM

Contoh situs C2C :

Figure 1.4 Three definitions of the relationship between e-commerce and e-business

Program S2 PJJ Konsorsium APTIKOM-AMIKOM

Intranets and extranets

Program S2 PJJ Konsorsium APTIKOM-AMIKOM

Cost/efficiency and competitiveness drivers Introduction to e-business and e-commerce Cost/efficiency and competitiveness drivers Cost/efficiency drivers Peningkatan kecepatan memperoleh bahan baku Peningkatan kecepatan pengiriman barang Mengurangi biaya penjualan dan pembelian Mengurangi biaya operasional Competitiveness drivers Permintaan konsumen Perbaikan kuantitas dan kualitas layanan jasa Menghindari kehilangan pangsa pasar bagi perusahaan yang telah menggnakan e-commerce.

E-Business Adopsi Bisnis pada teknologi digital untuk e-business dan e-commerce 24

Tangible and intangible benefits  Increased sales from new sales leads giving rise to increased revenue from: – new customers, new markets – existing customers (repeat-selling) – existing customers (cross-selling).  Marketing cost reductions from: – reduced time in customer service – online sales – reduced printing and distribution costs of marketing communications.  Supply-chain cost reductions from: – reduced levels of inventory – increased competition from suppliers – shorter cycle time in ordering.  Administrative cost reductions from more efficient routine business processes such as recruitment, invoice payment and holiday authorization.  Corporate image communication  Enhancement of brand  More rapid, more responsive marketing communications including PR  Faster product development lifecycle enabling faster response to market needs  Improved customer service  Learning for the future  Meeting customer expectations to have a web site  Identifying new partners, supporting existing partners better  Better management of marketing information and customer information  Feedback from customers on products

Program S2 PJJ Konsorsium APTIKOM-AMIKOM

Figure 1.8 Adoption of Internet and e-business services across Europe Source: Eurostat, Community Survey on ICT usage in enterprises, eEurope (2005) Information Society Benchmarking Report, © European Communities 2005, http://europa.eu.int/information_society

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Drivers & Barriers to online technologies E-Business Drivers & Barriers to online technologies

Figure 1.6 Attitudes to business benefits of online technologies Source: DTI (2002)

Figure 1.9 Barriers to development of online technologies Source: DTI (2002)

Introduction to e-business and e-commerce Drivers of consumer Internet adoption Keuntungan layanan online : ‘Six Cs’ : 1 Content 2 Customization 3 Community 4 Convenience 5 Choice 6 Cost Reduction 35

2010 Program S2 PJJ Konsorsium APTIKOM-AMIKOM

Introduction to e-business and e-commerce Barriers to consumer Internet adoption No perceived benefit Lack of trust Security problems Lack of skills Cost 37

Program S2 PJJ Konsorsium APTIKOM-AMIKOM

Program S2 PJJ Konsorsium APTIKOM-AMIKOM