BAB 6 PEMASARAN STRATEGIK Oleh: Kelompok 2 (Karet / Hevea Braziliensis) ARIE WIBOWO IRAWAN (P056110763.40E) BASUKI RAHMANTO (P056110803.40E) MOCHAMAD MULJANA (P056110883.40E) MUHAMMAD IQBAL (P056110893.40E) PRASETIYO (P056110923.40E) YUNIASTUTI W (P056111003.40E)

Marketing Management Lecturer Prof Dr Ir Ujang Sumarwan, MSc Graduate Program of Management and Business, Master of Management. Bogor Agricultural University. Based on Book written by Ujang Sumarwan, Agus Djunaidi, , Aviliani, H.C.Royke Singgih, Jusup Agus Sayono, Rico R Budidarmo, Sofyan Rambe. 2009. Pemasaran Strategik: Strategi untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham (Strategic Marketing: Strategy for Corporate Growth in Creating Share Holder Value). Jakarta. Inti Prima. Saturday, March 10, 2012

Overview Identifikasi Kinerja (Balance Scorecard) Daya Tarik Pasar (5 Forces) Keunggulan Kompetitif Penilaian Strategis (Mckinsey Pentagon) Tujuan Startegis Study Kasus

Keunggulan Kompetitif Implikasi Penilaian Strategis Mind Mapping INTERNAL FACTOR EKSTERNAL FACTOR Identifikasi Kinerja Keuangan & Non Keuangan Daya Tarik Pasar Ukuran Pasar Pertumbuhan Pasar Struktur Kompetisi Pasar Perputaran Pasar Faktor Resiko BSC 5 Forces Keunggulan Kompetitif Keuntungan Biaya Keuntungan Diferensial Implikasi Penilaian Strategis Current Market Value Company Value As Is Potential Value with Internal Improvement Potential Value with External Improvement Optimal Restructured Value Tujuan Startegis Divestasi Harvest Maintain Growth Entry Mckinsey Pentagon

Balance Scorecard

5 Forces (Michael Porter)

Keunggulan Kompetitif KEUNTUNGAN BIAYA Keunggulan Kompetitif KEUNTUNGAN DIFERENSIAL

The McKinsey Pentagon 1 2 5 3 4 Current Market Value Optimal Company Current Perceptions Gap 1 Maximum Value Creation Opportunity Optimal Restructured Value Company Value As Is 2 5 Restructuring Framework Strategic & Operating Opportunity Financial Engineering Opportunity 3 4 Potential Value with Internal Improvement Potential Value with External Improvement Disposal or Acquisition Opportunity

MARKET ATTRACTIVENESS Goal Strategic Click to add Text Click to add Text ENTER GROWTH MARKET ATTRACTIVENESS MAINTAIN HARVEST DIVEST Click to add Text Click to add Text BUSINESS STRENGTH

Buku Referensi Pemasaran Strategik

Thank You! Kelompok 2 (Karet / Hevea Braziliensis)