Sales Perspective : By : Michael Porter Teknik menganalisis pasar dalam level industri.

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Transcript presentasi:

Sales Perspective : By : Michael Porter Teknik menganalisis pasar dalam level industri

Michael Porter Approach Level industri / skala bisnis. melihat posisi : survivability profitability

Recent Rivalry (Marketing Mix: 4 P’s) Recent Rivalry (Marketing Mix: 4 P’s) Bargaining Power : Supplier Bargaining Power : New Comer Bargaining Power : New Comer Bargaining Power : Product Substitution Bargaining Power : Buyer

FAKTOR PENENTU PERSAINGAN SAAT INI Marketing Mix Product/Price/Placement/Promotion Product Differentiation Weak differentiation hinders survivability Brand TOM enjoys higher survivability Supplier Exchange Cost Raw Material < Parts Rivalry Complexity

FAKTOR PENENTU BAGI PENDATANG BARU (Entry Barrier ) Product Differentiation Brand Government Policy Learning Curves Access to distribution network Economies of Scale and Capital Needs Resistance from existing companies

FAKTOR PENENTU ANCAMAN PRODUK SUBSTITUSI FAKTOR PENENTU ANCAMAN PRODUK SUBSTITUSI (Entry Barier) Price and substitution product performance Biaya beralih pemasok Kecenderungan pembeli terhadap produk substitusi

Class Discussion Why “Siemens Mobile” business failed and finally sold to BenQ? What should they did to prevent that ?

Whaddya wan’em to think Me have product me want to sell me want people to buy me product others have product theirs are better me better