9/9/20141 Five types of customer needs – Stated needs (the customer wants an inexpensive car) – Real needs (the customer wants a car whose operating cost,

Slides:



Advertisements
Presentasi serupa
3. Economic Returns to Land Resources: Theories of Land Rent
Advertisements

PEMOGRAMAN BERBASIS JARINGAN
Outsource Sales Department For Your Business By. Solution Business Consulting Solution Business Consulting 2012.
SOCIAL MEDIA Widianto Nugroho, S.Sn. |
MARKET SEGMENTATION, TARGETING & POSITIONING
God... When I find joy in a friend Remind me that there would be an end So I stay with the One who has no end.
IT SEBAGAI ALAT UNTUK MENCIPTAKAN KEUNGGULAN KOMPETISI
Slide 3-1 Elmasri and Navathe, Fundamentals of Database Systems, Fourth Edition Revised by IB & SAM, Fasilkom UI, 2005 Exercises Apa saja komponen utama.
IF-ITB/SAS/25Aug2003 IF7074 – Bagian Pertama Page 1 IF 7047 Kewirausahaan Teknologi Informasi Bagian Pertama: 1.1. Entrepreneurship, entrepreneur, dan.
Principles of Marketing Fifth Canadian Edition Philip Kotler, Gary Armstrong, Peggy H. Cunningham.
1 KOMPONEN PERUMUSAN PROGRAM KOMUNIKASI 1.Assesment - Focus the target audience 2.Planning - Target audience - Key of consumer benefit - Believe of the.
KNOWLEDGE MANAGEMENT: philosophy, processes, and pitfalls EXTRACTED FROM Soo, Devinney, Midgley, Deering (2002) CALIFORNIA MANAGEMENT REVIEW, 44 (4) 1seri.
Ekonomi Manajerial dalam Perekonomian Global
Green Productivity Prof. Ir. Moses L. Singgih, MSc, PhD
How human charactersitics, practitioners’ habits and health care system regulations affet the research and development of medical devices.
Company Orientations Cash Flow Quadrant Organizational v.s. Consumer Buyer Behavior The Nature and the Roles of Sales.
Ruang Lingkup Bisnis Dr. Mohammad Abdul Mukhyi. SE., MM
Implementing an REA Model in a Relational Database
MEMORY Bhakti Yudho Suprapto,MT. berfungsi untuk memuat program dan juga sebagai tempat untuk menampung hasil proses bersifat volatile yang berarti bahwa.
BAB 05 KINERJA PEMASARAN.
1 Magister Teknik Perencanaan Universitas Tarumanagara General View On Graduate Program Urban & Real Estate Development (February 2009) Dr.-Ing. Jo Santoso.
Linked List dan Double Linked List
Human Resource Management MSDM strategis M-2 1Tony Soebijono.
MODELS OF PR SYIFA SA. Grunig's Four models of Public Relations Model Name Type of Communica tion Model Characteristics Press agentry/ publicity model.
GROUP 4. MORTALITAS Ketua: Prof. Budi Utomo Anggota:
Chapter McGraw-Hill/Irwin Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved. 19 Cash and Inventory Policy.
THE IMMERSED TUNNELS MAIN BENEFITS AND INNOVATION BY. WAWAN SETIAWAN.
THE EFFICIENT MARKETS HYPOTHESIS AND CAPITAL ASSET PRICING MODEL
Marketing: Creating and Capturing Customer Value Session 1 - 2
1 Business Function 18/07/ Business Cycle and Process BUSINESS CYCLE BUSINESS FUNCTION BUSINESS LEVEL 18/07/2002.
MARKETING MIX (BAURAN PEMASARAN).
TCP, THREE-WAY HANDSHAKE, WINDOW
Mengapa Strategi Gagal Diterapkan?
Menu Standard Competence Based Competence.
Customer Service and Logistics
Nuriyatul Lailiyah.  The used of marketing principles and techniques to influence a target audience to voluntary accept, reject, modify, or abandon a.
Lecture 2 Introduction to C# - Object Oriented Sandy Ardianto & Erick Pranata © Sekolah Tinggi Teknik Surabaya 1.
MARKETING MANAGEMENT & PERILAKU KONSUMEN
I Ruang Lingkup Retailing
Ruang Lingkup Manajemen Pemasaran.
Marketing Management Identifiying Market Segment And Target M-4 1 Tony Soebijono Copyright 2009 Pearson Education Inc.
Chapter 10 Marketing.
Game Theory Purdianta, ST., MT..
Manajemen Pemasaran Perbankan
Bahan Kajian Riset Pemasaran
BAB IX SEGMENTASI PASAR DAN PENETAPAN PASAR SASARAN
Kebutuhan Nutrisi Ternak Kalkun
Lecture Note: Trisnadi Wijaya, SE, S.Kom. Kewirausahaan2 Proses dimana perusahaan menciptakan nilai bagi pelanggan dan membangun hubungan yang kuat dengan.
INDONESIA INFRASTRUCTURE INITIATIVE IURSP – Monitoring dan Evaluasi IURSP – Monitoring and Evaluation Workshop 3 Steve Brown VicRoads International Projects.
Segmenting, Targeting and Positioning
MOTIVASI & KEBUTUHAN Consumer Behavior Sengguruh Nilowardono.
Jartel, Sukiswo Sukiswo
DISTRIBUSI BINOMIAL.
Bab 6 Analisis Permintaan Pasar
DISTRIBUSI BINOMIAL.
Pendahuluan.
Software Engineering Rekayasa Perangkat Lunak
Business Wisdom for the 22nd century
Pendahuluan.
Ruang Lingkup Manajemen Pemasaran.
Bahan Kajian Riset Pemasaran
Bab 6 Analisis Permintaan Pasar
SEGMENTASI, TARGETTING, POSITIONING.
Perspectives of Different Social Scientists
Chapter 6 – International Opportunities
Agricultural Revolution
ENTREPRENEURSHIP Lecture No: 44 BY CH. SHAHZAD ANSAR
Xiong, et al. A survey of core and support activities of communicable disease surveillance systems at operating-level CDCs in China. BMC Public Health.
Content Marketing Template
North Dakota Department of Public Instruction (ND DPI)
Transcript presentasi:

9/9/20141 Five types of customer needs – Stated needs (the customer wants an inexpensive car) – Real needs (the customer wants a car whose operating cost, not its initial cost, is low) – Unstated needs (the customer expects good service from the dealer) – Delight needs (the customer buys the car and receives a complimentary country’ road atlas) – Secret needs (the customer wants to be seen by friends as a value-oriented savvy consumer)

MEMILIH TARGET PASAR AGREGASI SEGMENTASI

Steps in Market Segmentation, Targeting and Positioning Market segmentation Market Targeting Market Positioning 1.Identify segment variables 2.Develop profile of resulting segments 1.Evaluate the attractiveness of each segment 2.Select the Target Segment (s) 1.Identify the possible positioning concept for each target segment 2.Select, develop and communicate the chosen post. concept

9/9/20144 DASAR SEGEMENTASI PASAR KONSUMEN Geographic segmentation Demographic Segmentation Behavioral segmentation

EVOLUSI ATRIBUT KEPUASAN KONSUMEN CostQualityDelivery Flexibility/ Responsiveness Innovation

KEBUTUHAN KONSUMEN kualitas nilai Kepuasan konsumen Service

STRAWBERRY BUSSINESS COMMERCIALLY STRAWBERRY TRANSPLANTS PRODUCTION JUICE STRAWBWERRY SELAI STRAWBERRY

BUSSINES NURTURING COMMERCIALLY HYDROPONICS VEGETABLE PRODUCTION

MENJAGA & MENGEMBANGKAN PASAR

Contoh Kasus PT Japfa (daging olahan) menciptakan Sozzis (sosis sebagai snack di blue ocean market) Bank Muamalat Indonesia (BMI) meluncurkan Shar’e (revitalisasi/reposisi pasar)