Ruang Lingkup Bisnis Dr. Mohammad Abdul Mukhyi. SE., MM Fakultas Ekonomi Universitas Gunadarma

Pengertian Bisnis Bisnis menggambarkan semua aktifitas dan institusi yang memproduksi barang & jasa dalam kehidupan sehari-hari. Bisnis sebagai suatu sistem yang memproduksi barang dan jasa untuk memuaskan kebutuhan masyarakat (bussinessis then simply a system that produces goods and service to satisfy the needs of our society) [Huat, T Chwee,1990].

Apakah Bisnis???? Kegiatan mencari keuntungan Menyediakan barang dan / jasa Memuaskan standar hidup – kualitas hidup Organisasi tidak mencari keuntungan

Business Defined The production and distribution of goods and services to satisfy the needs and wants of the consumer hopefully, at a profit

Aspek-aspek Bisnis : a) Kegiatan individu dan kelompok; b) Penciptaan nilai; c) Penciptaan barang dan jasa; dan d) Keuntungan melalui transaksi.

Objectives of Business Survival Social Responsibility Profit Growth

Business Environment (Figure 1.2) TA 1-2 Business Environment This acetate covers information in the chapter involving the Business Environment and particularly the four key environments of business: .The Economic Environment .The Technological Environment .The Competitive Environment .The Social Environment 2. It’s especially important to go over this acetate with students. As students begin the course, it’s critical they are aware of exactly what is meant by the business environment and what components comprise this environment. By carefully going over the acetate, many of the important subject areas of the course can also be briefly introduced to students as they begin reading the first chapter of the text. 3. As the text notes, creating the right business environment is the foundation of social progress of all kinds within an economy. Many of the things we take for granted in the United States, including our schools, clean air and water, good health care, infrastructure improvements, job opportunities, etc., are the result of creating and maintaining the right business environment.

Entrepreneurship vs. Employment Opportunities For Entrepreneurs Matching Risk With Profit Revenue - Expense = Profit(Loss) Risk

Factors of Production Entrepreneurship Land Labor Capital Knowledge Informasi Labor Capital Knowledge

Government Affects Business By Being: A Customer An Overseer and Regulator A Tax Collector

Environments of Business Economic Technological Social Competitive Global

Economic Environment Freedom of ownership Contract laws Elimination of corruption Tradable currency Minimum taxes & regulation

Technological Environment Internet E-commerce Role of Intermediaries ? Responsiveness to Customer Information Management

A Business and Its Stakeholders (Figure 1.4 ) TA 1-5 A Business and Its Stakeholders 1.Students need to understand exactly what the term stakeholder means and how various stakeholders affect the business and its environment. 2.Stakeholders are all the people who stand to gain or lose by the policies and activities of the organization. In other words, stakeholders are groups that are clearly affected by the products, policies, and practices of the firm. As the text notes, the challenge of the 21st century is to see that organizations work together to ensure all stakeholders’ needs are considered and satisfied as best as humanly possible. 3. Ask students who the stakeholders of their college are and how the college’s products, policies, and practices affect these stakeholders. See if students can expand on this discussion and relate other interdependencies of specific organizations and various stakeholders. Possible applications include: .automobile companies .pharmaceutical companies .local governments .local professional sports teams

Average Skill LevelRequired 58% Average Skill Level: 3.6 40% 2% Level 1 Level 2 Level 3 Level 4 Level 5 Level 6 Source: Hudson Institute as reported in Arnold Packer, “Retooling the American Worker,” Washington Post

Current Skill Level 70.5% 16.1% 6.6% 6.8% Level 1 Level 2 Level 3 Average Skill Level: 2.6 16.1% 6.6% 6.8% Level 1 Level 2 Level 3 Level 4 Level 5 Level 6

The 21st Century Workforce Source: Workforce Magazine, Jan. 1998

Changing Intermediaries

Internet Impact Communications Access No Borders

E-commerce Explosion Flexibility Catalog size Customer Interaction Transaction costs Size of purchase per transaction Integration Flexibility Catalog size Customer Interaction

Competitive Environment Customer Service Customer Demands Speed Community/Stakeholder Needs Natural/Ecological Concern

Social Environment Diversity/Multicultural Aging/Graying of America Two Income Families Single Parent Families

U.S. Population Shifts Source: Census Bureau

Global Environment Quality Productivity Changes

Dealing With A Multicultural Workforce Show Respect for Culture/Value of Others Avoid Stereotyping Include All Workers in Acculturalization Be Empathetic But Be Yourself Avoid Imposing Your Culture/Values on Others

World Population Milestones Source:USA Today

Evolution of American Business Agricultural/Manufacturing Service Industries Future???