Competitive Advantage

Resources Base Strategy Market Base Strategy Vs Resources Base Strategy

Market Attractiveness Market Based Strategy Menyangkut posisi perusahaan dalam struktur industri dan menekankan strategi perusahaan yang fokus pada lingkungan di mana perusahaan beroperasi…..Outside –in perspective (external) Mengidentifikasi dan memilih dimensi kompetitif Mendapatkan posisi yang menarik dalam industri Memilih kombinasi pasar produk a company analyzes the industry structure and according to the structure it creates its structure and strategy for effective positioning in the industry. (Porter.1980;1985)

Porter’s Five Forces Model

Porter’s Five Forces Model

Resource Based Strategy Resource Available: Tangibles, Intangibles &HR Mengidentifikasi dan menekankan pentingnya penguasaaan atas sumber daya dalam mencapai keunggulan kompetitif

Resource Based Strategy Resource Available: Tangibles, Intangibles &HR Barney: 1991 ;2007 Valuable: sumber daya harus dapat meningkatkan efisiensi dan efektifitas perusahaan Rare: sumber daya ini termasuk langka dan dikuasi oleh perusahaan dalam jumlah besar Imperfectly imitable: susah untuk ditiru Non-Subtituable: tidak ada barang pengganti untuk sumber daya ini

Competitive Advantage Efficiency and the Experience Curve

Value Chain Analysis Reduce costs Increase your competitiveness Improve your market share Value Chain analysis by Michael Porter (1995)

Value Chain & Competitive Advantage Generic Strategy

Just in Time- strategic alliance - Outsourching Value Chain Analysis Just in Time- strategic alliance - Outsourching Co Creator

Corporate diversification Merger- acquitition – strategic alliance Competitive Advantage Resources, Capabilities & Core Competencies Culture Trust Human Resources Information Tech Vertical integration Corporate diversification Merger- acquitition – strategic alliance Generic Strategy http://kafebisnis2010.wordpress.com/2011/11/21/leader-sebagai-stimulator-inovasi/#more-57

Competitive Advantage Chan W Kim. Blue Ocean Strategy

Generic Strategy STUCK IN THE MIDDLE Incompatibility between strategy and environment

Generic Strategy Overall Cost Leadership 1. produce the same/better quality at less cost than anyone else. Enjoy greater profits or - in a price war - stay in the market, profitably, with reduced prices.  2. This may revolutionize a firm where industry competition has been sluggish. Competitors may be ill-prepared - mentally, economically, operationally - to minimize costs e.g. steel, retail banking, lager, an in-patient day.  Differentiation - implies a better/different product/service (or perceived as different) from others. With differentiated quality as the target - do we ignore costs?  Quality imperatives demand a strategy equating the product with "desirable" quality standards. Differentiation can earn above average profits even in slow growth or declining market.  Market Niche/Segmentation - focusing on a section or group of the buying public  or  a segment of a product line  or  an area of a geographic market