Program Pembuatan Brand Identity Pertemuan 5 Matakuliah: U0286 – Desain Komunikasi Visual IV (New Media) Tahun: 2010

Bina Nusantara University 3 Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu: Menjelaskan program pembuatan Brand Identity.

Bina Nusantara University 4 Outline Materials 1.Program Brand Identity

Bina Nusantara University 5 Program Brand Identity Program pembuatan brand identity adalah sebuah proses yang terarah untuk menciptakan dan mengimplementasikan sebuah identitas. Programnya membutuhkan konsentrasi khusus yang mengkombinasikan sikap dan ketermapilan dalam investigasi/riset, berpikir strategis, keahlian desain dan penguasaan manajemen proyek.

Bina Nusantara University 6 Program Brand Identity RESEARCH & ANALYSIS BRAND STRATEGY DESIGN CONCEPT Phase 1Phase 2Phase 3 BRAND EXPRESSION Phase 4 BRAND IMPLEMENTATION Phase 5

Bina Nusantara University 7 Program Brand Identity RESEARCH & ANALYSIS RESEARCH & ANALYSIS Phase 1 Clarify vision, strategies, goals, and values Research stakeholders’ needs and perceptions Conduct an internal, competitive, technology, and legal audit Interview key management Evaluate existing brands and brand architecture

Bina Nusantara University 8 Program Brand Identity BRAND STRATEGY BRAND STRATEGY Phase 2 Synthesize learning Clarify brand strategy Develop a positioning platform Co create brand attributes Present brand brief Create a naming strategy

Bina Nusantara University 9 Program Brand Identity DESIGN CONCEPT DESIGN CONCEPT Phase 3 Visualize the future Design brand identity Finalize brand architecture Examine applicability Present visual strategy

Bina Nusantara University 10 Program Brand Identity BRAND EXPRESSION BRAND EXPRESSION Phase 4 Build synergy around new brand Develop launch strategy and plan Launch internally first Launch externally Develop standards and guidelines Nurture brand champions

Bina Nusantara University 11 Program Brand Identity BRAND IMPLEMENTATION BRAND IMPLEMENTATION Phase 5 Finalize the future Initiate trademark protection Prioritize and design applications Design identity program Apply brand architecture

Bina Nusantara University 12 Summary Brand Identity merupakan tampilan brand paling mudah untuk dirasakan oleh manusia; dalam hal ini audiens atau konsumen. Desain dari logo/simbol untuk Brand Identity memegang peranan penting untuk mengemukakan ide dari brand secara menarik dan mencerminkan identitas brand.