Creative Thinking Pertemuan 1 Matakuliah: U0504 Periklanan II Tahun: 2009-2010.

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Transcript presentasi:

Creative Thinking Pertemuan 1 Matakuliah: U0504 Periklanan II Tahun:

Bina Nusantara University 3 13 pertemuan - Tidak ada off class - Tugas mandiri - Tugas kelompok - UTS - UAS

Bina Nusantara University 4 Pembagian kelompok Dibagi per kelompok agency Beri nama kelompok dan buat kartu nama.

Bina Nusantara University 5 Every one is Creative What stops you?What starts you?

Bina Nusantara University 6 Creativity (Kreativitas): the merging of IDEA disampaikan which have not been merged before. New IDEA are formed by developing current ones within our minds

Bina Nusantara University 7 Creativity VS Innovation

Bina Nusantara University 8 What is Innovation Innovation is putting an idea into practice. If an idea remains just an idea, there is no innovation. Is the pay-off when an idea becomes an outcome. Ideas are wonderful toughts but they are worth until they are implemented Innovation gets started when we evaluate our many ideas and decide which one(s) are worth the time and effore to bring to fruition.

Bina Nusantara University 9

10 Brainstorming proses IDEASI untuk mengeluarkan ide-ide sebanyak mungkin. Melihat dari berbagai sisi

Bina Nusantara University 11

Bina Nusantara University 12 Remember When you’re in brainstorming session, please remember this: There is NO one right answer Don’t Judge the IDEA Don’t Kill the IDEA Always say Yes, what’s next..?

Bina Nusantara University 13 The End