Model of Consumer Behavior

Presentasi berjudul: "Model of Consumer Behavior"— Transcript presentasi:

1 Model of Consumer Behavior
PPs – MM FE - Manajemen Universitas Muhammadiyah Malang Bamisha

2 Model of Consumer Behavior by Philip Kotler
Marketing Stimuli Product Price Place Promotion Other Stimuli Economic Technological Political Cultural Buyer’s Characteristic Cultural Social Personal Psychological Buyer’s Decision Process Problem recognition Information search Evaluation of alternatives Purchase decision Postpurchase behavior Buyer’s Decision Product choice Brand choice Dealer choice Purchase timing Purchase amount Bamisha

3 Major Factors Influencing Buyer Behavior
Cultural Factors Social Factors Personal Factors Psychological Factors Bamisha

4 Cultural Factors Culture Sub Culture Social Class Bamisha

5 Social Factors Reference Groups Family Roles and Status Bamisha

6 Personal Factors Age and stage in the Life Cycle
Occupation and Economic Circumstance Lifestyle Personality and Self Concept Bamisha

7 Psychological Factors
Motivation Perception Learning Beliefs and Attitudes Bamisha

8 Model of Consumer Behavior by Henry Assael
Feedback To Consumer The Individual Consumer Consumer Decision Making Consumer Response Environmental Influences Feedback to Environment Development of Marketing Strategies Bamisha

9 The Individual Consumer
Feedback Stimuli Information Processing The Consumer Response Decision Making Consumer Thought Perceptions Attitudes Benefits Consumer Characteristic Demographics Personality Life Cycle Bamisha

10 The Individual Consumer
Consumer Thought Variables Perceptions Attitudes Benefits Consumer Characteristic Demographics Personality Lifestyle Bamisha

11 Environmental Influences
Stimuli The Consumer Response Culture Face to Face Groups Situational Determinant Cultural Values Subcultural Influences Cross Cultural Influences Reference Groups Family Bamisha

12 Environmental Influences
Culture Cultural Values Sub Cultural Cross Cultural Face to Face Groups References Groups Family Situational Determinants Bamisha

13 Major Factors Influencing Buyer Behavior by Schiffman & Kanuk
The Consumer as an Individual Consumer in their Social and Cultural Settings Bamisha

14 The Consumer as an Individual
Consumer Need and Motivation Personality Consumer Perception Learning and Consumer Involvement The Consumer Attitudes Communication and Persuasion Bamisha

15 Consumer in their Social and Cultural Settings
Group Dynamics and cultural Settings Family Social Class Culture Sub Cultural Cross Cultural Bamisha

16 Major Factors Influencing Buyer Behavior Howard & Seth
Exogenous Variables Hypothetical Construct Bamisha

17 Exogenous Variables Culture Social Class Ciri-ciri Kepribadian
Pengaturan Organisasi masyarakat Time Status Keuangan Bamisha

18 Hypothetical Construct
Perceptions Learning Attitudes Bamisha

19 Major Factors Influencing Buyer Behavior by Engel, Kollat & Blackwell
Lingkungan Perbedaan individu Proses Psikologis Bamisha

20 Lingkungan Budaya Kelas Sosial Pengaruh Pribadi Keluarga Situasi
Bamisha

21 Perbedaan individu Sumber Daya Konsumen Motivasi dan Keterlibatan
Pengetahuan Sikap Kepribadian, Gaya Hidup dan Demografi Bamisha

22 Proses Psikologis Pengolahan Informasi Pembelajaran
Perubahan Sikap/ Perilaku Bamisha

23 Major Factors Influencing Buyer Behavior by Kerby
Person Factors Social Factors Bamisha

24 Person Factors Persepsi Sikap Belajar Kepribadian Perhatian Daya Ingat
Keterbatasan Ekonomi Bamisha

25 Social Factors Persaingan Tingkat Sosial Kelompok Anutan
Liingkungan Budaya Bamisha

26 Major Factors Influencing Buyer Behavior by Fransesco Nicosia
Stimulus akan menghasilkan Perception Learning Output Exogenous Variables Kepribadian Posisi Ekonomis keluarga Bamisha