Chandra WWJ0652 - Seminar Kewirausahaan1 Penyajian Kasus “Gourmet To Go” Sesi 7.

Presentasi berjudul: "Chandra WWJ0652 - Seminar Kewirausahaan1 Penyajian Kasus “Gourmet To Go” Sesi 7."— Transcript presentasi:

1 Chandra WWJ0652 - Seminar Kewirausahaan1 Penyajian Kasus “Gourmet To Go” Sesi 7

2 Chandra WWJ0652 - Seminar Kewirausahaan2 “Gourmet To Go” (Buku Hisrich, hal.304-311) A New concept in grocery marketing The product is a combination of menu planning and grocery delivery; a complete package of groceries and recipes for a week’s meals is delivered to a customer’s door The target market consists of young urban professionals living in two-income households in which individuals have limited leisure time, high disposable income, and a willingness to pay for services The objective is to develop a customer base of 400 households by the end of the third year after startup

3 Chandra WWJ0652 - Seminar Kewirausahaan3 Identifikasi analisis SWOT (Strengths, Weaknesses, Opportunity, Threats)

4 Chandra WWJ0652 - Seminar Kewirausahaan4 Kondisi Bisnis “Gourmet To Go” menurut Michael Porter

5 Chandra WWJ0652 - Seminar Kewirausahaan5 Presentasi dari Mahasiswa

6 Chandra WWJ0652 - Seminar Kewirausahaan6 Diskusi dari Kelas (pertanyaan)

7 Chandra WWJ0652 - Seminar Kewirausahaan7 Diskusi dari Kelas (jawaban)

8 Chandra WWJ0652 - Seminar Kewirausahaan8 Rangkuman dari studi kasus ini