Creative Business Plan Class ASC (Agritech Study Club) - Universitas Gadjah Mada Coaching Minggu, 23 Maret 2014.

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1 Creative Business Plan Class ASC (Agritech Study Club) - Universitas Gadjah Mada Coaching Minggu, 23 Maret 2014

2 What do I want from this class? Be as specific as YOU can...

3 Business Plan yang benar?

4 3 Hal Penting dalam Business Plan Di mana posisi kita sekarang Ke mana kita akan menuju Bagaimana kita akan mencapai tujuan tersebut dari posisi yang sekarang

5 Business Plan Vision Financial Capital Innovation The Diagrams of Action Business Plan Darius Mahdjoubi, Ph.D. Institute of UT-Austin Texas

6 Where are you? What do you have? Where you would go? How can you get there?

7 Apa? – Roadmap – Alat ukur – Alat cari modal – Petunjuk Operasional Mengapa? – 1,000,001 pertanyaan – Jumlah kemungkinan yang tidak terbatas Seberapa Banyak? – 6-9 halaman naratif, termasuk proyeksi keuangan dan lampiran Business Plan

8 Buat agar mudah untuk dibaca!  Bullet points  Tetap kreatif tanpa mengurangi ketajaman isi  Gunakan paragraf pendek (1-3 kalimat pernyataan) Penting!

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10 Es Krim Biasa Es Krim Beckham

11  Hati-hati dalam menggunakan istilah umum dalam dunia bisnis/industri. Tulis dengan Obyektif – Minta pertimbangan pihak ketiga Penting!

12 Anda perlu menyusun bisnis plan jika anda menjalankan bisnis. Anda perlu menyusun bisnis plan jika anda akan mengajukan pinjaman kredit. Anda perlu menyusun bisnis plan jika anda mencari investor untuk bisnis anda Anda perlu menyusun bisnis plan untuk berkomunikasi dengan tim anda

13 Tidak terlalu panjang Komposisi seimbang antara tulisan dan grafis Pembaca dapat memahami dalam waktu maksimal 10 menit Executive Summary yang komprehensif

14 Tujuan dan sasaran tidak realistis Kegagalan untuk mengantisipasi masalah yang mungkin timbul Tidak adanya ‘market niche’

15 Pertanyaan pertama untuk membangun “BISNIS”? Apa hobby anda ? Berapa Modal yang diperoleh ? Siapa market anda ? Jenis bisnis yang ingin dibuka ? Perlu partner ? Pendanaan kurang ? Lokasi ?

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17 Executive summary Executive summary Business description: products and services offered Business description: products and services offered Market strategies Market strategies Competitive analysis and positioning Competitive analysis and positioning Operations and management plan Operations and management plan Financial components Financial components

18 Cover Sheet Executive Summary Table of Contents 1)Visi Bisnis 2)Sejarah Perusahaan (Existing Business) 3)Deskripsi Bisnis (Model Bisnis) 4)Produk dan Layanan

19 5)Perencanaan Pemasaran a.Pelanggan b.Kompetisi c.Strategi Pemasaran 6)Perencanaan SDM 7)Perencanaan Operasional 8)Perencanaan Keuangan

20 Bagian 1 : Visi Bisnis

21 Vision [vizh-uhn] 1.the act or power of sensing with the eyes; sight. 2.the act or power of anticipating that an experience in which a personage, thing, or event appears vividly or credibly to the mind, although not actually present, often under the influence of a divine or other agency: a heavenly messenger appearing in a vision. something seen or otherwise perceived during such an experience: The vision revealed its message.

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25 Our Culture…

26 Bagian 2 : Sejarah Perusahaan

27 Sejarah Perusahaan Penjelasan Umum Produk Legalitas : Jenis Bisnis Lokasi Perusahaan Jumlah Karyawan Sekilas Pelanggan Keunggulan Mitra strategis Penghargaan dan prestasi Tonggak sejarah penting (pembentukan, hari pembukaan bisnis, jumlah karyawan, tingkat pertumbuhan) Rencana strategis 1-3 tahun ke depan

28 Bagian 3 : Deskripsi Bisnis

29 Deskripsi Bisnis Pernyataan Misi Informasi umum tentang bisnis : produk dan layanan Status : Baru, takeover, ekspansi, franchise Strategi Umum – List of planned milestones (business formation, opening date, hiring employees, reaching certain revenue goals) Capaian Pengalaman dalam bisnis

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31 Tujuan Bisnis & Finansial Produk/Jasa yang dijual Apa yang diinginkan konsumen

32 Bagian 4 : Produk dan Layanan

33 Produk dan Layanan Jelaskan secara detail tentang produk dan layanan Tunjukkan stage of development: in-process, prototype, contoh Patents atau hak cipta, kontrak hukum, perjanjian lisensi, peraturan, sertifikat, uji laboratorium “ The Brochure Section ”

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36 Bagian 5 : Perencanaan Pemasaran

37 Tujuh Hal Dalam Meningkatkan PRODUKTIFITAS 4 W + 1 H Acquisition Cost VS LIFETIME Value Clarity on Your USP AIDA New Customer Keep the Customer Review and Evaluation

38 1. Building Your Marketing Campaign * Who * Where * What * Why * How

39 Building a Marketing Campaign... Make a list of your target market segments, niches or groups...

40 Having a Single Target Market is one of the Biggest Fallacy’s in Marketing Today … Target Marketing is about …

41 We’re Not After Market Share …

42 Your Ideal Customer...

43 Building a Marketing Campaign... Where will you find them in the highest concentration... ?

44 Building a Marketing Campaign... What is your offer going to be, and what do they want to buy... ?

45 2 Different Forms of Pricing …

46 Adding Value Means … Giving true service … Upgrading them … Giving them more than they expect … Handout – Discounting Prices V’s Adding Value …

47 Building a Marketing Campaign... Why do they want to buy it … ? What are the BENEFITS … ?

48 Building a Marketing Campaign... How will you communicate your offer to them... ?

49 Bagian 6 : Perencanaan SDM

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51 16 Cylinders of High Performance

52 Keys to A Winning Team...

53 It creates... 1 + 1 = 2, 3, 4, 5, 6 or more...

54 Bagian 7 : Perencanaan Operasional

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56 Inputs Outputs FINANCIAL CLIENTSBUSINESS SYSTEMS RESOURCES Human Resources, IT Resources, Plant and Equipment, Working Capital; Employee Satisfaction; Knowledge and Skills Internal Business Systems and processes, Policy & Procedures, “How To” & QA Manuals; Costs; Timeliness; Rework %; Returns Net Profit, Turnover, ROCE, Revenue, etc. Client Satisfaction Questionnaires, Customers Service, Client Retention %, Percentage of referring Clients etc.

57 Logistik Lokasi pabrik, fasilitas yang dibutuhkan, ruang yang dibutuhkan, modal peralatan yang diperlukan, kebutuhan pekerja Jika memungkinkan : kebijakan supplier, program quality control, sistem persediaan, strategi pengurangan biaya, sub kontrak Isu lingkungan dan sejenis Rencana R & D What is done vs. what is TO BE done Perencanaan Operasional

58 Bagian 8 : Perencanaan Keuangan

59 Seberapa banyak yang dibutuhkan?

60 Sumber? Pribadi Keluarga/teman Hibah Angel investor Pinjaman personal Pinjaman Bisnis Pinjaman Bank

61 Perencanaan Keuangan Jumlah dana yang dibutuhkan Jelaskan perencanaan alokasinya – Jumlah – Penggunaan – Aturan

62 Rincian Kebutuhan Personnel (costs prior to opening) Occupancy (lease, rent, or mortgage) Legal/ Professional Fees Equipment Supplies Salary/ Wages Utilities Payroll Expenses Internet Licenses/ Permits Insurance Advertising/ Promotions

63 Projected Cashflow

64 Sumber daya KEADAANSEKARANGKEADAANSEKARANG KEADAANDIINGINKANKEADAANDIINGINKAN Manuver

65 SPECTAGAMA, Griya Arjuna B2 Krikilan Sleman Yogyakarta gans.grahana@spectagama.com 087738598959 Pin BB : 27FA675B