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Ruang Lingkup Bisnis Dr. Mohammad Abdul Mukhyi. SE., MM Fakultas Ekonomi Universitas Gunadarma.

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Presentasi berjudul: "Ruang Lingkup Bisnis Dr. Mohammad Abdul Mukhyi. SE., MM Fakultas Ekonomi Universitas Gunadarma."— Transcript presentasi:

1 Ruang Lingkup Bisnis Dr. Mohammad Abdul Mukhyi. SE., MM Fakultas Ekonomi Universitas Gunadarma

2 Pengertian Bisnis Bisnis menggambarkan semua aktifitas dan institusi yang memproduksi barang & jasa dalam kehidupan sehari-hari. Bisnis sebagai suatu sistem yang memproduksi barang dan jasa untuk memuaskan kebutuhan masyarakat (bussinessis then simply a system that produces goods and service to satisfy the needs of our society) [Huat, T Chwee,1990].

3 Apakah Bisnis???? Kegiatan mencari keuntungan Menyediakan barang dan / jasa Memuaskan standar hidup – kualitas hidup Organisasi tidak mencari keuntungan

4 Business Defined The production and distribution of goods and services to satisfy the needs and wants of the consumer hopefully, at a profit

5 Aspek-aspek Bisnis : a) Kegiatan individu dan kelompok; b) Penciptaan nilai; c) Penciptaan barang dan jasa; dan d) Keuntungan melalui transaksi.

6 Objectives of Business Survival Growth Social Responsibility Profit

7 Business Environment (Figure 1.2)

8 Entrepreneurship vs. Employment Opportunities For Entrepreneurs Matching Risk With Profit – Revenue - Expense = Profit(Loss) – Risk

9 Factors of Production Land Labor Capital Entrepreneurship Knowledge Informasi

10 Government Affects Business By Being:  A Customer  An Overseer and Regulator  A Tax Collector

11 Environments of Business Economic Technological Social Competitive Global

12 Economic Environment $ Freedom of ownership $ Contract laws $ Elimination of corruption $ Tradable currency $ Minimum taxes & regulation

13 Technological Environment Internet E-commerce Role of Intermediaries ? Responsiveness to Customer Information Management

14 A Business and Its Stakeholders (Figure 1.4 )

15 Average Skill Level Required Level 1 Level 2 Level 3 Level 4 Level 5 Level 6 Source: Hudson Institute as reported in Arnold Packer, “Retooling the American Worker,” Washington Post Average Skill Level: 3.6 2% 58% 40%

16 Current Skill Level Level 1 Level 2 Level 3 Level 4 Level 5 Level 6 Average Skill Level: % 70.5% 6.6% 16.1%

17 The 21 st Century Workforce Source: Workforce Magazine, Jan. 1998

18 Changing Intermediaries

19 Internet Impact Communications Access No Borders

20 E-commerce Explosion Transaction costs Size of purchase per transaction Integration Flexibility Catalog size Customer Interaction

21 Competitive Environment Customer Service – Customer Demands – Speed Community/Stakeholder Needs Natural/Ecological Concern

22 Social Environment Diversity/Multicultural Aging/Graying of America Two Income Families Single Parent Families

23 U.S. Population Shifts Source: Census Bureau

24 Global Environment Quality Productivity Changes

25 Dealing With A Multicultural Workforce  Show Respect for Culture/Value of Others  Avoid Stereotyping  Include All Workers in Acculturalization  Be Empathetic But Be Yourself  Avoid Imposing Your Culture/Values on Others  Show Respect for Culture/Value of Others  Avoid Stereotyping  Include All Workers in Acculturalization  Be Empathetic But Be Yourself  Avoid Imposing Your Culture/Values on Others

26 World Population Milestones Source:USA Today

27 Evolution of American Business Agricultural/Manufacturing Service Industries Future???


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