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KIR_production2008 MANAJEMEN PEMASARAN Pengajar: Prof. Dr. Ir. Ujang Sumarwan, MSc. Dr.Ir. Kirbrandoko, MSM.

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Presentasi berjudul: "KIR_production2008 MANAJEMEN PEMASARAN Pengajar: Prof. Dr. Ir. Ujang Sumarwan, MSc. Dr.Ir. Kirbrandoko, MSM."— Transcript presentasi:

1 KIR_production2008 MANAJEMEN PEMASARAN Pengajar: Prof. Dr. Ir. Ujang Sumarwan, MSc. Dr.Ir. Kirbrandoko, MSM

2 KIR_production2008 MANAJEMEN PEMASARAN PENGANTAR: Tugas-tugas Pemasaran Orinetasi Pemasaran Industri dan Persaingan Strategi Generik

3 KIR_production2008 MARKETING IS A SOCIETAL PROCESS BY WHICH INDIVIDUAL AND GROUPS OBTAIN WHAT THEY NEED AND WANT THROUGH CREATING, OFFERING, AND FREELY EXCHANGING PRODUCT AND SERVICES OF VALUE WITH OTHERS (Kotler, 2006) DEFINISI MARKETING IS THE ART OF SELLING PRODUCT MARKETING (MANAGEMENT) IS THE PROCESS OF PLANNING AND EXECUTING THE CONCEPTION, PRICING, PROMOTION, AND DISTRIBUTION OF IDEAS, GOODS, SERVICES TO CREATE EXCHANGES THAT SATISFY INDIVIDUALS AND ORGANIZATIONAL OBJECTIVES (Solomon & Stuart, 1998)

4 KIR_production2008 Types of Things That Are Marketed: Goods Services Experiences Events Persons Places Properties Organizations Information Ideas MARKETING IS ALL ABOUT SATISFYING NEEDS

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