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Diterbitkan olehSyah Idris Telah diubah "9 tahun yang lalu
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Lampiran 1a
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Web Usability for Diverse Audience and Culture Avinanta Tarigan Workshop On : Pemberdayaan Web Untuk Meningkatkan Kerjasama Internasional Menuju World Class University Dec, 11 th- 12 th 2009 GUNADARMA UNIVERSITY
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Background Web = Branding Web = Marketing Web = Academic Services Web = Distribution of Information Web = Academic Atmosphere in Space of Cyber Internationalization.vs. Localization
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Hal Penting Konten Informasi yang relevan dan organisasinya Frekwensi update dan alert Usability Kemudahaan navigasi Kemudahan dalam menemukan informasi yang dicari Penampilan Familiaritas Kontras vs Uniform, Highlight & Navigasi
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Organisasi Informasi Arsitektur organisasi informasi vs Struktur Organisasi Contoh Organisasi Informasi: Prospective Students, Staffs & Students, Parents, Other Akademik dan Perkuliahan, Fakultas dan Program Studi, Penelitian dan Kerjasama, Pengabdian Masyarakat Latest News, Media Coverage, Campuss & Infrastructure, Achievements
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Pengkinian Informasi Frekwensi Update menentukan posisi pada Layout Visi Misi.vs. Publikasi.v.s. University News.vs. Staff Blog Perlunya Information pool center One stop service untuk mengetahui hal-hal yang terkini dari seluruh domain (News,Blog,Pengumuman, dll) Moderasi.vs. Tidak Dimoderasi
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Web Usability Kualitas “user experience” ketika berinteraksi dengan WebSite Web Usability yang baik antara lain : Mudah untuk dipelajari Efisien dalam mencari atau menemukan informasi Navigasi dan Struktur Informasi Mudah diingat Sedikit kesalahan Kepuasan subyektif yang tinggi Look and Feel Localization (tidak saya terjemahkan sbg Lokalisasi)
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Usability Guidelines Simple and natural dialogue Speak the users’ language Minimize the users’ memory load Consistency Visual look Command semantics Conceptual model
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Usability Guidelines (cont) Feedback Clearly marked exits Shortcuts Good error messages Prevent errors Help and documentation
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Things To Avoid Slow downloads Can’t find what I want or what I find is outdated Poor graphic design and layout Hard to navigate Gratuitous use of “bells and whistles” Inappropriate tone Designer-centeredness Lack of attention to detail
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Design Web & Kultur / Budaya Web didisain agar dapat dibaca dan dirasakan lebih familiar oleh orang dari bangsa / kultur tertentu Culture Dimension (Hofstede) Power Distance: degree of equality, or inequality, between people in the country's society Collectivism-Individualism: degree the society reinforces individual or collective, achievement and interpersonal relationships Masculinity-femininity: The traditional masculine work role model of male achievement, control, and power. Uncertainty Avoidance: level of tolerance for uncertainty and ambiguity within the society - i.e. unstructured situations.
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Indonesia Menurut Hofstede
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Culture vs. UI : Power Distance, 1/2 Metaphors High: Institutions, buildings with clear hierarchy: schools, government, monuments, etc. Low: Institutions, buildings with equality, options: Summerhill, play/games, public spaces, etc. Mental Models High: Reference data with no relevancy ranking Low: Less structured data with relevancy Navigation High: Restricted access, choices; authentication; passwords Low: Open access, multiple options, sharable paths
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Culture vs. UI: Power Distance, 2/2 Interaction High: Severe error messages: “Entry Forbidden,” “You are wrong;” wizards or guides lead usage Low: Supportive error messages, cue cards Appearance High: Images of leaders, nations; official music, anthems; formal speech Low: Images of people, daily activities; popular music; informal speech
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Culture vs. UI: Individualism vs. Collectivism, 1/2 Metaphors Individualist: Action-oriented, tools Collectivist: Relationship-oriented Mental Models Individualist: Product- or task-oriented Collectivist: Role-oriented Navigation Individualist: Individual paths; popular choices, celebrity choices; stable across roles; customizable Collectivist: Group-oriented, official choices; changes per role
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Culture vs. UI: Individualism vs. Collectivism, 2/2 Interaction Individualist: Keyword searches; active-oriented; multiple devices; customizable; Collectivist: Limited, official devices; role driven Appearance Individualist: Images of products, people; low context; hyperbolic, dynamic speech; market-driven topics, imagery, language; customizable; direct, active verbs Collectivist: Images of groups, organizations; images of roles; high context; official, static terminology; institution-driven topics, imagery, language; passive verbs
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Power Distance vs. Individualism-Collectivism Individual Individual- ism Index Collective Low Power Distance Index High France Italy South Africa Japan Brazil Mexico Singapore Korea Costa Rica Israel Finland Germany USA
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Universiti Utara Malaysia
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Technische Universiteit Eindhoven
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Culture vs. UI: Uncertainty Avoidance, 1/2 Metaphors High: Familiar, clear references to daily life; representation Low: Novel, unusual references; abstraction Mental Models High: Simple, clear articulation; limited choices; binary logic Low: Tolerance for ambiguousness, complexity; fuzzy logic Navigation High: Limited options; simple, limited controls Low: Multiple options; varying, complex controls
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Culture vs. UI: Uncertainty Avoidance, 2/2 Interaction High:Precise, complete, detailed input and feedback of status Low: General, limited, or ambiguous input and feedback of status Appearance High: Simple, clear, consistent imagery, terminology, sounds; highly redundant coding Low: Varied, ambiguous, less consistent imagery, terminology, sounds
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Sabena: Limited Choices
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British Airways: Many Choices
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Culture vs. UI: Masculinity vs. Femininity, 1/2 Metaphors Masculine: Sports-oriented; competition-oriented; work- oriented Feminine:Shopping carts; family-oriented Mental Models Masculine: Work/business structures; high-level, “executive views;” goal-oriented Feminine: Social structures; detailed views; relationship- oriented Navigation Masculine: Limited choices, synchronic Feminine: Multiple choices; multi-tasking, polychronic
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Culture vs. UI: Masculinity vs. Femininity, 2/2 Interaction Masculine: Game-oriented; mastery-oriented; individual-oriented Feminine: Practical, function-oriented; co-operation- oriented; team oriented Appearance Masculine: “Masculine” colors, shapes, sounds Feminine: “Feminine” colors, shapes, sounds; acceptance of cuteness
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Power Distance vs. Masculinity Low Power Distance Index High Masculine Masculinity Index Feminine Japan Italy South Korea Singapore Norway Sweden Finland South Africa Austria USA
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Excite: For Japanese Men: Cars/Stock Information
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Japanese Excite for Women: Pale Colors and Recipe
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Swedish Excite Interface: No Special Website for Women
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Penutup Organisasi Informasi yang baik dan Usability yang tinggi menuntun user untuk : Cepat dan tepat mencari informasi Apa yang kita inginkan agar user mengetahui → tercapai Puas, ingat, dan ingin kembali Bahasa dan Kultur mempengaruhi bagaimana sebaiknya desain web dibuat Web yang universal seharusnya dapat mengakomodir semua pengaruh kultur dan budaya, tidak hanya bahasa
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