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BIRO IKLAN & MEDIA. PENDAHULUAN Periklanan adalah ekonomi konsumen yang penting Peran iklan di media massa Bisnis periklanan di Indonesia Biro iklan sebagai.

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Presentasi berjudul: "BIRO IKLAN & MEDIA. PENDAHULUAN Periklanan adalah ekonomi konsumen yang penting Peran iklan di media massa Bisnis periklanan di Indonesia Biro iklan sebagai."— Transcript presentasi:

1 BIRO IKLAN & MEDIA

2 PENDAHULUAN Periklanan adalah ekonomi konsumen yang penting Peran iklan di media massa Bisnis periklanan di Indonesia Biro iklan sebagai jembatan antara pengiklan dan media

3 CAKUPAN BAHASAN Mekanisme hubungan manajemen media massa dan biro iklan dalam studi kasus Femina Group, Trans TV dan Biro Iklan Mindshare.

4 DEFINISI Iklan/Periklanan Biro Iklan Manajemen Media Massa

5 PELAYANAN BIRO IKLAN 1.Pelayanan Konsultasi Pemasaran 2.Pelayanan Perencanaan dan Pemesanan Media 3.Pelayanan Jasa Kreatif

6 CONTOH KASUS

7 MEDIA CETAK [Femina Group]

8 MEDIA SIAR [Trans TV]

9 BIRO IKLAN [Mindshare]

10 SEJARAH & PERKEMBANGAN

11 VISI & MISI MEDIA Femina Group Trans TV Mindshare

12 JENIS IKLAN Femina Group Trans TV Mindshare

13 JENIS PRODUSEN & KLIEN

14 STRUKTUR GROUP [Femina Group] FEMINA GROUP Healthy Lifestyle Men’s Health Fit Readers Digest Best Life Lifestyle Dewi Pesona Cleo Estetica Teens Gadis Cita Cinta Seventeen Woman’s Lifestyle Femina Ayah Bunda Parenting

15 STRUKTUR ADVERTISING DIVISION [Femina Group – Healthy Lifestyle Group] Group Advertising Manager Advertising Manager [FIT] Senior Account Executive Account Executive Advertising Manager [Men’s Health] Senior Account Executive Account Executive Advertising Manager [Reader’s Digest] Senior Account Executive Account Executive

16 STRUKTUR ORGANISASI [Trans TV]

17 STRUKTUR ORGANISASI [Mindshare] President Director General Manager Senior Business Development Manager Media Manager Media Implementer Media Planner Media Buyer Creative Director Art Director Copy Writer Account Manager Account Executive Jr. Account Executive

18 HUBUNGAN PRODUSEN, MEDIA & IKLAN

19 PROSES HUBUNGAN PRODUSEN, BIRO IKLAN & MEDIA Client [Produsen] Biro Iklan [Creative & Media Planning] Media

20 PROSES HUBUNGAN PARTIAL Client [Produsen] Biro Iklan [Creative] Biro Media Planner [Media Placement] Media

21 PROSES PRODUKSI BIRO IKLAN Initial Brief from Client Account Management Account Planning Preposition [Creative Brief] Creative Story Board Development Brainstorming Story Board Presentation to Client Story Board Approval Producer brief Production House Production [Audio Visual / Print]

22 PROSES PRODUKSI MEDIA SIAR Initial Production [Scheduling, Costing & Approval] Pre Production [Casting & Script] Production [Shooting] Post Production [Grading, Off Line Editing & On Line Editing] Finishing [Censorship & Dubbing]

23 PROSES PRODUKSI MEDIA CETAK Pra Cetak 1 Menata Halaman Pra Cetak 2 Mendesain [Gambar, Teks, Ilustrasi, foto} Copier Membuat pelat Cetak Sheet Fed Web Offset

24 PROSES MEDIA ORDER [Stasiun TV] Booking Brief dari Client [AE] Pembuatan Media Schedule / Paket [Marketing Planner] Approval dari Client Klien kirim Purchase Order Traffic

25 ALIRAN DANA Client [Produsen] Advertising Agency Account Management, Account Planning & Creative Project Management [Traffic] Creative Support Production House

26 KEUNTUNGAN

27 KERUGIAN

28 BELANJA IKLAN

29 SOP IKLAN DI MEDIA MASSA

30 PROSES IKLAN [via BIRO IKLAN]

31 PROSES IKLAN [tanpa BIRO IKLAN]

32 KESIMPULAN


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