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PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – 2014 1 Rr. Rooswanti Putri A.A., S.Kom, M.M. PERTEMUAN 4 MARKETING.

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Presentasi berjudul: "PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – 2014 1 Rr. Rooswanti Putri A.A., S.Kom, M.M. PERTEMUAN 4 MARKETING."— Transcript presentasi:

1 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – Rr. Rooswanti Putri A.A., S.Kom, M.M. PERTEMUAN 4 MARKETING ON THE WEB

2 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – MARKETING Your Customer You Your Competitor Your Problem

3 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – MARKETING Dipahami kebutuhan dan keinginannya. Dicari, dijaga, dan dikembangkan. Superior Value Dihadapi dengan: Diferensiasi. Perlindungan hukum.

4 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – MARKETING Marketing: process of creating and delivering superior value to large customer group at low cost relative to price and to produce returns and growth.

5 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – STP PROCESS

6 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – STP MODEL

7 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – MARKETING MIX Place Channels Coverage Assortments Locations Inventory Transport Product Product variety Quality Design Features Brand name Packaging Sizes Services Warranties Returns Price List price Discounts Allowances Payment period Credit terms Promotion Sales promotion Advertising Sales force Public relations Direct marketing Marketing Mix

8 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – PRODUCT

9 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – PRODUCT

10 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – PRICE

11 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – PLACE

12 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – PROMOTION

13 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – PROMOTION

14 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – PROMOTION

15 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – PROMOTION

16 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – ARE 4 Ps ENOUGH? The Others P: Politics & Public Opinion (Kotler). Prayer, People, Physical Evidence, Process, Public Relations.

17 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – E-MARKETING E-Marketing is the use of electronic communications technology, such as the internet, to achieve marketing objectives. E-Marketing tools: web, , databases, wireless, and digital television. Web  Marketing on the Web.

18 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – E-MARKETING PADA MARKETING MIX Place Channels Coverage Assortments Locations Inventory Transport Product Product variety Quality Design Features Brand name Packaging Sizes Services Warranties Returns Price List price Discounts Allowances Payment period Credit terms Promotion Sales promotion Advertising Sales force Public relations Direct marketing Marketing Mix The web influences the construction of the marketing mix.

19 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – E-BUSINESS, E-COMMERCE, E-MARKETING

20 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – E-BUSINESS, E-COMMERCE, E-MARKETING E-Business E-Commerce E-Marketing E-Business E-Commerce E-Marketing

21 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – TUGAS Tulis dan cetak pada 1 lembar A4, perbedaan materi kuliah pertemuan 4 dengan ketiga referensi (Laudon & Traver, Turban, dan Schneider). Keyword materi kuliah pertemuan 4 : Marketing, Web, E-Marketing.

22 PROGRAM MANAJEMEN BISNIS – FAKULTAS EKONOMI - UNIVERSITAS KRISTEN PETRA – SURABAYA – TERIMA KASIH


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