Porter’s 5 Forces & SWOT Analysis Fakultas Informatika - ITTelkom

5 FORCES a framework for industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979 Michael E. PorterHarvard Business School1979 derive five forces that determine the competitive intensity and therefore attractiveness of a market

SWOT Analysis Albert Humphrey, Stanford University. The goal was to identify why corporate planning failed  key areas and the tool used to explore each of the critical areas “What is good in the present is Satisfactory, good in the future is an Opportunity; bad in the present is a Fault and bad in the future is a Threat.” [SOFT] In 1964 Urick and Orr at a conference changed the F to a W, and it has stuck as that, soFt to sWot

SWOT Analysis Important part of the strategic planning process. Knowing your company identity. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W) External factors to the firm can be classified as opportunities (O) or threats (T).

Strengths Things that are good now, maintain them, build on them and use as leverage Weaknesses Things that are bad now, remedy, change or stop them. Opportunities Things that are good for the future, prioritize them, capture them, build on them and optimize Threats Things that are bad for the future, put in plans to manage them or counter them

S-O strategies pursue opportunities that are a good fit to the company's strengths. W-O strategies overcome weaknesses to pursue opportunities. S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability to external threats. W-T strategies establish a defensive plan to prevent the firm's weaknesses from making it highly susceptible to external threats.

S-O Situasi yang sangat menguntungkan, perusahaan memiliki peluang dan kekuatan internal, sehingga dengan kekuatan yang dimilikinya dapat memanfaatkan peluang yang ada menjadi keuntungan bagi perusahaan. Strategi yang harus diterapkan dalam kondisi ini adalah mendukung kebijakan pertumbuhan yang agresif.

W-O Situasi dimana perusahaan menghadapi peluang pasar yang besar namun memiliki kelemahan internal. Sehingga fokus strategi perusahaan harus diarahkan dengan meminimalisir kelemahan tersebut

S-T Situasi dimana perusahaan menghadapi berbagai ancaman, namun memiliki kekuatan internal, sehingga dibutuhkan strategi yang menggunakan kekuatan untuk memanfaatkan peluang jangka panjang dengan cara strategi diversifikasi (produk/pasar)

W-T Situasi ini merupakan situasi yang tidak menguntungkan, dimana perusahaan menghadapi berbagai ancaman dari luar juga kelemahan internal. Strategi yang perlu dilakukan adalah meminimalisir kelemahan internal sekaligus mencari peluang baru.

Aim of a SWOT Analysis Reveal your competitive advantages Analyze your prospects for sales, profitability and product development Prepare your company for problems Allow for the development of contingency plans

Maicih : 5 forces Competitive rivalry – Karuhun – Maicih KW – Ceu Popon – dll Supplier – Singkong – Cabe – Packaging

Buyer – Distributor New entrants – Mr. Monkey Substitute product – Basreng – dll

Maicih : SWOT Strength – Produk pertama – Popularitas – Unik – Marketing & sales channel – Menguasai pasar

Weaknesses – Mahal – Kurang variasi Opportunity – Ekspor – Pasar masih luas

Threat – New entry – Kejenuhan pasar – Biaya produksi

REF alysis alysis es_analysis es_analysis