Entrepreneurship 2, FEH, Universitas Ciputra, 2016 Discovery Phase: 1 st exploration: Industri Analysis Entrepreneurship 2 Week 1 a | 24 Februari -2 Maret 2016

Entrepreneurship 2, FEH, Universitas Ciputra, 2016 Activity in this Phase Students will explore and observe and recognize the specific chosen industry. Students will present the exploration and observation result in measureable and substantial data and value proposition idea. Period : between week 1 to 2 Working in a Team

Entrepreneurship 2, FEH, Universitas Ciputra, 2016 Learning Outcomes Students creatively capable of recognizing business opportunities from exploration and observation activity –Secondary Data: Reading a book, journal, magazine, watching video, etc –Primary Data: interview, direct observation, survey, questionnaire, focus group discussion, etc Students able to present the exploration and observation result in systematic, measureable and substantial data and unique value proposition idea.

Entrepreneurship 2, FEH, Universitas Ciputra, 2016 DISCOVERY or Inspiration, Tim Brown, Change by Design Discovery is the process of discovering the problem or opportunity that motivates the search for solutions, and establishing a framework for evaluating them. A space in which insights are gathered from every possible source Human point of view (What makes sense to people and for people) TEAM Mood: Hope, Optimism, Open-mind

Entrepreneurship 2, FEH, Universitas Ciputra, 2016 Keri Smith: “How to be an Explorer of The World” Always be looking Consider everything alive Everything is interesting look closer Alter your course often Observe for long durations (and short ones) Notice patterns, make connection Document your finding in a variety of ways Incorporate indeterminacy Observe movement Create a personal dialogue with your environment. Talk to it Trace things back to their origins Use all of the senses in your investigations OBSERVE-COLLECT-ANALYZE-NOTICE PATTERNS

Entrepreneurship 2, FEH, Universitas Ciputra, 2016 DOCUMENTING AND COLLECTING METHODS and TOOLS Writing, sketching, taking pictures, voice and movie records, collecting objects (both paid and free) Always bring your gadgets, traditional pen and notes, question checklist

Entrepreneurship 2, FEH, Universitas Ciputra, 2016 Form you can use to help you exploring the chosen industry

Entrepreneurship 2, FEH, Universitas Ciputra, 2016 SAA 1.1 Industry Analysis Exploration

Entrepreneurship 2, FEH, Universitas Ciputra, Explore kondisi industri yang telah team pilih dengan menggunakan point-point analisa berdasarkan Porter’s Five Forces. Gunakan worksheet analisa industri sebagai checklist exploration. 2.Dalam mengeksplorasi, gunakan beberapa metode seperti misalnya: observasi lapangan dan internet, wawancara, mengambil foto dan video, mencatat, mengumpulkan brosur-flier-katalog dan alat-alat marketing dari industri terkait, screen capture bila dari internet dll. 3.Olah hasil eksplorasi tersebut dan sajikan pembahasannya dalam format worksheet analisa industri 4.Rapikan hasil mentahnya sebagai lampiran 5.Jilid A4, cover sesuai format, dikumpulkan dan dipresentasikan dengan ppt tanggal 2 Maret 2016 di kelas

Entrepreneurship 2, FEH, Universitas Ciputra, 2016 DAFTAR PUSTAKA Tim Brown, Change by Design Fons Trompenaars and Charles Hampden Turner, Riding the Waves of Innovation Keri Smith, How to be the explorer of the world Alexander Osterwalder & Yves Pigneur, Business Model Generation

Entrepreneurship 2, FEH, Universitas Ciputra, 2016 This module is created for courses in Universitas Ciputra and it is intended to be used as a teaching material module, any reproduction is not permitted without authorization Thank You Entrepreneurship 2, FEH, Universitas Ciputra, 2016