THE INTRODUCTION OF MEDIA ECONOMICS Week I THE INTRODUCTION OF MEDIA ECONOMICS RABU, 7 SEPTEMBER 2016

The industrial revolution

THE REVOLUTION Revolusi TIK Revolusi Industri “The third great wave” (komputer): 1980an Informasi menjadi Komoditas utama (the informational capitalism) Digitalisasi konten (informasi) Prosumer (Free Labour) “the global village” – Collaborative Commons (network computer  network society The early stage of 4th industrial revolution Akhir 1830an (revolusi industri I) dan awal 1900an (revolusi industri II) Penemuan mesin uap, listrik, lampu mengubah cara produksi dan distribusi barang tekstil : produk dominan dari revolusi industri

Global Shift of Economy The Networked Information Economy / the Digital Economy The Industrial Information Economy Ekonomi berbasis kolaborasi (peer-to- peer), kreatif, dan non-market driven Biaya produksi, distribusi, dan konsumsi, nyaris Nol Informasi,budaya,dan pengetahuan menjadi komoditas utama Memberikan otonomi yang luas terhadap individu

digital content investment increased Industrial Supply Chain Restructuration Height competition among the emerging start-ups, giants media companies Production involve audience Innovation based digital content investment increased Attention Scarcity The integration of computer based new skill in the content production Media Saturation “Social Media as Newsroom” The impact to media

Media economics two – sided market Definisi Industri Media “Perusahaan-perusahaan yang secara langsung maupun tidak langsung memiliki dan mengoperasikan stasiun siaran atau siaran berjaringan, memproduksi dan mendistribusikan konten, mengoperasikan sistem TV kabel ataupun TV jaringan, ataupun mencetak koran, majalah dan buku.” (Ozanich dan Wirth, 2004:69) two – sided market

Media economics Economics “what is produced, the technology and organization of how it is produced, and for whom it is produced” Media Economics “How the media industries allocate resources to create information and entertainment content to meet the needs of audience, advertisers, and other societal institutions” (Picard, 1990 dalam Owers dan koleganya, 2004)

Media economics Inovasi teknologi Konsumsi Perusahaan Media (analisis mikroekonomi) Kebijakan moneter Belanja investasi Kebijakan non ekonomi (kebijakan media/konten) Kebijakan fiskal

Digital economy and media industry Venture Capital (VC) investment value in USA : 58.8 BN USD (2015) Facebook’s Venture Capital (VC) investment value was 500 M USD (2004) Tech – Media hybrids companies more valuable than traditional media companies . Which one better invest in new tech company or media company which migrate to digital one? 2014 : 850 M USD VC investment 2015 : 200 M USD VC Investment

Reflection

Next week readings: Albarran, Alan B. (2006) Historical Trends and Patterns in Media Management Research (chaper 1) dalam buku “Handbook of Media Management and Economics” (ed. Alan B. Albarran, Sylvia M. Chan-Olmsted dan Michael O. Wirth). Lawrence Erlbaum Associates, Inc. New Jersey Picard, Robert G. (2006) Historical Trends and Patterns in Media Economics (Chapter 2) dalam buku “Handbook of Media Management and Economics” (ed. Alan B. Albarran, Sylvia M. Chan-Olmsted dan Michael O. Wirth). Lawrence Erlbaum Associates, Inc. New Jersey Buku dapat didownload di sini: http://iribu.ac.ir/sitepics/mousavian/Library/Management/Media/Handbook_of_Me dia_Management_And_Economics_2005.pdf