LEMBAGA PERIKLANAN Melly Maulin P., S.Sos.,M.Si
PENGIKLAN, BIRO IKLAN, MEDIA & PERUSAHAAN JASA RISET PEMASARAN LEMBAGA UTAMA DALAM PERIKLANAN Lembaga pengendali Lembaga pemberi jasa Pemerintah Pesaing Biro iklan Media PJRP Pengiklan Pasar & Perilaku Pasar
Media Pengiklan Pengiklan Biro Iklan Advertising Manager Advertisement Manager
DEPARTEMEN-DEPARTEMEN DALAM BIRO IKLAN CREATIVE MEDIA ART DIRECTOR COPY WRITER VISUALISER LAY OUT MAN MEDIA PLANNER MEDIA BUYER RESEARCH BUSINESS MARKETING RESEARCH ACCOUNT EXCECUTIVE
JENIS-JENIS BIRO IKLAN FULL SERVICE AGENCY INHOUSE ADVERTISING AGENCY THROUGH THE LINE AGENCIES A’A CARTE/AD HOC FUNGSI BIRO IKLAN PENANGGUNGJAWAB PERANTARA
AGENCY STAFF COMPETENCES CREATIVE ENTREPRENEUR MENTALITY OPPORTUNITY MINDSET ABILITY TO LEARN FLEXIBLE EQ & NEW MORALITY
JIKA AKAN MENGGUNAKAN MODEL IKLAN : EXPERTISE TRUSTWORTHINESS LIKABILITY
ADVERTISING OBJECTIVES : COMPARISON AD INFORMATIVE AD REMINDER AD PERSUASIVE AD
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