1 Business Function 18/07/2002

2 Business Cycle and Process BUSINESS CYCLE BUSINESS FUNCTION BUSINESS LEVEL 18/07/2002

3 Business Cycle Opportunity Feasibility Engineering Design Construction Operation and Maintenance 18/07/2002

4 BUSINESS FUNCTION SDM MARKETINGPRODUKSI FINANCE 18/07/2002

5 Marketing Identification of Need STP Deliver product/service to customer Marketing Mix Sales Transaction 18/07/2002

6 Marketing Function Identifikasi Kebutuhan Jenis Produk/jasa Konsumen Spesifikasi Daya Beli Volume Saluran Distribusi Penyampaian Produk/jasa Marketing Mix Product Price Promotion Place Marketing Plan 18/07/2002

7 Identifying Customer Needs Gathering Information From Customers Interview, Focus Group, Customer Survey, and Customer Complaint Constructing Survey Instrument Evaluating Customer Needs 18/07/2002

8 Customer Requirements Expecters Basic attributes that one would expect to see in the product Spokens Specific features that customer defines the product in terms of these attributes that one would expect to see in the product 18/07/2002

9 Customer Requirements Unspokens Specific Features That Customers Say They Want in the Product. Exiters Product Features That Make the Product Unique and Distinguish It From the Competition 18/07/2002

10 Quality Function Deployment A Planning and Problem Solving Tool for Translating Customer Requirements Into the Engineering Characteristics of Product ( Engineering Parameters) 18/07/2002

11 5 Correlation Matrix 4 Engineering Characteristic 6 Relationship Matrix 7. Absolute Importance 8. Relative Importance 9. Technical Competitive Assessment 10. Technical Difficulty 11. Target Value 1 Customer Req’ment “What?” 2 Competitive Assessment 3 Impor- tance Rating 18/07/2002

12 PRODUCTION/OPERATION MENGHASILKAN PRODUK SESUAI DENGAN PERMINTAAN KONSUMEN ENGINEERING MANUFACTURING PRODUCTION MANAGEMENT 18/07/2002

13 Manufacturing Function MarketingEngineering Fabrication Production Management 18/07/2002

14 Produk Consumer Industrial 18/07/2002

15 Product Start-up Growth Stable Decline Volume Low Increasing High Declining Variety Unique Inc.Standard Emergence High Standard Dom. Design Process Technology Organization Project Small Batch Line flow Line flow Job shop Assembly Assembly Innovation High Medium Medium Low Integration Low Medium Medium High I ndustry Structure Small Consolidation Few large Survivor competitor and fallout competitor Competitive Flexibility Quality and Price(cost) Price(cost) Priority Flexibility Delivery Product and Process Technology Life Cycles 18/07/2002

16 Engineering Design Product’s Blue Print According To Customer’s Demand Product Design Process Planning Product Planning Method Engineering 18/07/2002

17 Quality ? Fitness for Use Conform To Specification 18/07/2002

18 Dimension of Quality for Manufactured Product Performance Features Reliability Durability Serviceability Conformance Aesthetics Perceived Quality 18/07/2002

19 Fabrication Make Product According to the Blue Print From Engineering Production Control Process Control Quality Control Facilities Control 18/07/2002

20 Production Management Support Manufacturing In Order To Fulfill the Customer’s Demand Production Planning And Control Inventory Control 18/07/2002

21 SIKLUS FABRIKASI Pemasaran & Penjualan Perancangan Produk Perencanaan Proses Pengendalian Persediaan Perencanaan dan Pengendalian Produksi Metoda Kerja, Waktu Standar dan perbaikan Produktivitas Pembuatan Penerimaan Pengiriman PEMASOKPEMASOK KONSUMENKONSUMEN Pengendalia n Kualitas Pengendalia n Produksi Pengendalian Proses Pengendalian Peralatan 18/07/2002

22 FINANCE MENGELOLA ALIRAN DANA AGAR TERJAMIN KETERSEDIAANNYA FINANCIAL SOURCING PLANNING AND BUGEDTING AUDITING AND CONTROLLING 18/07/2002

23 SDM MENJAMIN KETERSEDIAAN TENAGA KERJA SESUAI DENGAN KEBUTUHAN RECRUITMENT TRAINING PLACEMENT REWARD AND PROMOTION RETIREMENT 18/07/2002

24 POSISI PRODUKSI/OPERASI MARKETING PRODUCTION MARKETING NEEDS IDENTIFICATION DELIVERY 18/07/2002

25 BUSINESS LEVEL CORPORATE STRATEGY BUSINESS STRATEGY FUNCTIONAL STRATEGY OPERATION MANAGEMENT 18/07/2002

26 MANAGEMENT LEVEL CORPORATE/BUSINESS BUSINESS/FUNCTIONAL OPERATIONAL 18/07/2002

27 TIME FRAME OPERATIONAL FUNCTIONAL BUSINESS CORPORATE 18/07/2002

28 CORPORATE STRATEGY SCOPE : CORPORATE/ ENTERPRISE OBJECTIVES : GROWTH PERFORMANCE : ROI/RONA/ROE….. FORMULATION : PENETRATION MARKET DEVELOPMENT PRODUCT DEVELOPMENT DIVERSIFICATION 18/07/2002

29 ANSOFF STRATEGY EXISTING NEW NEW EXISTINGNEW EXISTING PENETRATION PROD. DEV MARKT. DEV DIVERSIVICATION 18/07/2002

30 BUSINESS STARTEGY SCOPE : SBU OBJECTIVE : COMPETITIVENESS PERFORMANCE : MARKET SHARE FORMULATION: COST LEADERSHIP DIFFERENTIATION FOCUS 18/07/2002

31 Competitive Model Among Industry Substitute Buyer New Entrance Supplier 18/07/2002

32 Porter’s Business Strategy Cost Leadership Differentiation Focus Cost Differentiation 18/07/2002

33 FUNCTIONAL STRATEGY SCOPE : BUSINESS FUNCTION OBJECTIVE : COMPETITIVE PRIORITY PERFORMANCE : TARGET COST 18/07/2002

34 OPERATION STRATEGY SCOPE : PRODUCTION/OPERATION OBJECTIVE : COMPETITIVE PRIORITY PERFORMANCE : QUALITY COST DELIVERY FLEXIBILITY SAFETY 18/07/2002

35 CONTOH TUJUAN OPERASI QUALITY TAHUN INI 5 TAHUN YAD KOMPETITOR Kepuasan konsumen 75 % 85 % 75 % Persentase scrapdan reject 15 % 5 % 10 % Biaya garansi ( % penjualan) 1 % 0.5 % 1% COST COGM ( % COGS ) 55 % 45 % 50% ITO 41 x 52 x 50 x 18/07/2002

36 CONTOH TUJUAN OPERASI DELIVERY TAHUN INI 5 TAHUN YAD KOMPETITOR Fill Rate 90% 95% 95% Lead Time (minggu ) FLEXIBILITY Waktu untuk 10 bulan 6 bulan 8 bulan mengenalkan produk baru Waktu perubahan kapasitas 3 bulan 3 bulan 3 bulan 18/07/2002

37 OPERATION MANAGEMENT SCOPE : PRODUCTION/OPERATION OBJECTIVE : EFFICIENCY PERFORMANCE: QUALITY COST DELIVERY FLEXIBILITY 18/07/2002

38 FAKTOR PRODUKSI MANUASIA MESIN MATERIAL MANAJEMEN MODAL 18/07/2002

39 KOMPETENSI TEKNIKAL MANAJERIAL. KERJA SAMA. LEADERSHIP. ADAPTIF. CREATIVE 18/07/2002